After successful payment, you can watch the course video

Advertising Operations Master Class - FB Advertising, Google Advertising Courses

Advertising teaching | Advertising optimization strategy | Backstage operation practice

date icon

Full video tutorial

class icon

Advertising Tips + Strategies

Ronald GMA
Rover Liao
Korean e-commerce- Growth Marketing Manager
Ronald GMA
Hugo Chen
urAD - former media director
Data Analysis Course
搶先卡位

輸入優惠碼享有限時優惠JOLLY2022AD3

As a marketer, have you encountered these challenges?

Started doing digital marketing, but lacked a marketing strategy blueprint and it was difficult to predict the results

I know how to use FB ads and Google ads, but found that I have never touched many functions.

Advertising effectiveness varies from time to time, and there is always a lack of systematic and stable optimization techniques.

I want to do IG advertising, but the shared FB backend has complicated functions and I don’t know where to start.

I have accumulated a lot of knowledge, but I also hope that senior experts can actually share their failure and success cases.

painpoint icon
Solid training will help you quickly become an advertising optimization strategist
Get a seat first

Customized learning journey to become an advertising strategist

Learn the essence of FB advertising and Google advertising from senior industry managers, deeply understand the advertising strategy and the logic behind it, and maximize the revenue brought by advertising.

video course

Customized learning

Basic classes and advanced classes can be purchased separately, and you can match them according to your needs.

data analysis

Interpret key data

Learn deeply about advertising settings, data analysis and interpretation, and find out the truly useful data for optimization

performance marketing course
roas improve

Improve ROAS

Learn attribution analysis, perfectly coordinate with offline marketing through online advertising, amplify the revenue of the entire marketing campaign, and generate beautiful ROAS

real project

Lecturer interactive fan group

Ask questions in the FB fan group and the lecturer will answer you personally in the group

Why you need to learn more about advertising

performance marketing course benefit
dark-checked-icon

The epidemic has reshaped the purchasing behavior of consumers and potential customers, and advertising has become essential knowledge for all digital marketers.

dark-checked-icon

Marketing technology is advancing rapidly. Effective application of advanced tools can double advertising effectiveness.

dark-checked-icon

Getting started with advertising is easy, but strategic planning and data analysis are the key to successful marketing.

Who is this course suitable for?

person a

Marketing Specialist

Have 1-2 years of advertising experience, and have learned basic FB advertising or Google advertising operations

person b

Marketing executive

Senior marketers or managers who have a concept of advertising and want to have a deeper understanding of strategy, optimization and data interpretation

person c

Graduates from relevant departments

Marketers or students from related majors who have studied advertising but have no practical experience

Instructor introduction

David Ko

FB Advertising Lecturer

Rover Liao,
Growth Marketing Manager

linkedin icon

Currently working as a Growth Marketing Manager on a Korean e-commerce platform. In the past, he worked as a digital advertising pitcher for well-known companies such as pinkoi and unicorn companies for many years, responsible for the strategic operation and delivery of digital advertising in the Asia-Pacific market. Rover has more than 12 years of experience in digital advertising operations . He independently operates Yahoo keyword advertising, native advertising, Google Ads, FB advertising and various types of network advertising, with an advertising amount of over 100 million.

Expertise

#FBadvertising

#GoogleAds

#eCommerce

#Asia-PacificMarket

David Ko

Google Advertising Instructor

Hugo Chen,
former media director

linkedin icon

Formerly the Director of Advertising Integration and Optimization at Kdan Mobile, he has many years of operating experience in digital advertising such as LINE, Google, Facebook, and Yahoo, and has handled industries spanning e-commerce, finance, and games.

Expertise

#GoogleAds

#FBadvertising

#LINE

Tagline

企業實戰講座

calendar icon

主題:
那些投放廣告最容易忽視的細節,改過來成效翻倍
時間:6/23 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
calendar icon

主題:
產業行銷經驗分享- 電商產業行銷策略
時間:6/30 • 1930 - 2130

韓國電商平台, Growth Marketing Manager
calendar icon

主題:
如何做出一個讓客戶/老闆買單的吸睛行銷企劃
時間:7/7 • 1930 - 2130

創點子媒體行銷, 創辦人暨業務總監
calendar icon

主題:
產業行銷經驗分享-
B2B 產業行銷策略
時間:7/21 • 1930 - 2130

康瑞行銷顧問, 行銷經理
calendar icon

主題:
學會製作視覺化的成效分析報表- Data Studio 串接教學
時間:7/28 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
calendar icon

主題:
代理商的秘密-如何選擇合作代理商/代理商工作在做什麼
時間:8/4 • 1930 - 2130

康瑞行銷顧問, 行銷經理

Course Themes

主題一
廣告觀念建立
  • 行銷目的與觀念
  • 數位廣告目的:放大業績
  • 線上與線下行銷如何搭配
主題二
進階 Facebook 廣告教學
  • 廣告活動目標與漏斗組合
  • 廣告組合細節設定
  • 細部廣告設定
主題三
Facebook 廣告相關工具
  • 企業管理平台概念
  • 分析類工具應用
  • 深度了解事件管理工具
主題四
廣告受眾剖析
  • 興趣受眾設定與分析
  • 自訂受眾
  • 類似受眾
  • 靈活應用受眾組合
主題五
報表判讀與邏輯
  • 廣告常用數據
  • FB 廣告報表與欄位含義
  • 設計方便判讀的報表
  • 報表數字與後續行動
主題六
後台應用
  • 時間區間
  • 分析項目
  • 標籤應用
  • 圖表解讀與應用
主題七
心法大成
  • 數位行銷工具應用:歸因與歸因經驗
  • FB 廣告優化成效:不同版位與受眾溝通
  • 外部工具推薦
主題八
GTM 與轉換 API
  • GTM 介紹與架構
  • 像素設定邏輯
  • 轉換 API 系統邏輯與設定
    主題九
    • 盤點廣告成效不佳原因
    • 分析與解法
    • 廣告規劃策略
    Theme 1
    Advertising concept building
    • Marketing purposes and concepts
    • Digital advertising purpose: amplify performance
    • How to match online and offline marketing
    Theme 2
    Advanced Facebook Advertising Tutorial
    • Campaign Objectives and Funnel Combinations
    • Advertising mix details
    • Detailed advertising settings
    Theme 3
    Facebook Ads Related Tools
    • Enterprise management platform concept
    • Analytical tool applications
    • Learn more about incident management tools
    Theme 4
    Advertising Audience Analysis
    • Interest audience setting and analysis
    • Custom audience
    • Similar audiences
    • Flexible application of audience combinations
    Theme 5
    Report interpretation and logic
    • Advertising common data
    • FB advertising report and field meanings
    • Design reports that are easy to interpret
    • Report numbers and follow-up actions
    Theme 6
    Background application
    • time interval
    • analysis project
    • Label application
    • Chart Interpretation and Application
    Theme 7
    Perfection of mind
    • Digital Marketing Tool Application: Attribution and Attribution Experience
    • FB advertising optimization results: different placements to communicate with the audience
    • External tool recommendations
    Theme 8
    GTM and conversion API
    • GTM introduction and architecture
    • Pixel setting logic
    • Convert API system logic and settings
    Theme 9
    Take stock of the reasons for poor advertising performance
    • Reasons for poor advertising performance
    • Analysis and Solutions
    • advertising planning strategy
    7 units
    Facebook Advertising Basics Class
    • Common advertising indicators, including CPC, CPA, ROAS, etc.
    • Introducing Facebook ads funnel design and application scenarios
    • Introducing Pixel concepts and actual background settings
    • Explain how to make Facebook ads more effective through ad audience settings
    • Introduce the advertising backend, operation methods and application scenarios (such as how to quickly add ads)
    • Conversion ad settings and remarketing ad settings
    • Briefly introduce the functions of the Advertising Creative Center, Experiments, and Audience Insights Reports
    主題一
    訂定KPI與行銷規劃
    • 行銷漏斗建立:導流到轉換
    • 如何訂定廣告操作 KPI
    • 如何預測廣告價格與成效
    • 行銷活動目標設定
    主題二
    轉換追蹤詳解
    • 轉換類型介紹
    • 轉換歸因模式介紹
    • 設定轉換追蹤
    • 廣告代碼觸發檢查
    • Google Ads與GA串接
    • utm追蹤與設定
    主題三
    廣告優化心法-關鍵字廣告
    • 關鍵字規劃工具
    • 廣告活動預算分配
    • 如何衡量廣告成效
    • 挖掘高價值廣告活動
    • 搜尋字詞報表
    • 競品廣告成效分析
    主題四
    廣告優化心法-多媒體廣告
    • 找出優化成效細節
    • 找出潛在受眾投遞
    • 廣告素材變化形式
    主題五
    廣告設定-購物廣告
    • GMC串接設定
    • 一般購物廣告V.S智慧購物廣告
    • 購物廣告設定
    主題六
    優化工具補帖
    • 目標對象管理工具
    • 自動規則使用時機
    • 成效規劃工具
    • 高效編輯器-Google Ads Editor
    主題七
    報表欄位解讀
    • 進階報表欄位與自訂指標
    • 自訂報表與資訊主頁
    主题八
    實機操作-關鍵字規劃書
    • 廣告架構規劃
    • 關鍵字規劃策略
      主题九
      實機操作-廣告編輯器
      • 廣告編輯器操作教學
      Theme 1
      Develop KPIs and marketing plans
      • Marketing funnel creation: diversion to conversion
      • How to set advertising operation KPIs
      • How to predict advertising price and effectiveness
      • Marketing campaign goal setting
      Theme 2
      Conversion tracking explained
      • Introduction to conversion types
      • Introduction to conversion attribution model
      • Set up conversion tracking
      • Ad tag trigger check
      • Google Ads and GA connection
      • utm tracking and settings
      Them 3
      Advertising Optimization Tips-Keyword Advertising
      • Keyword Planning Tool
      • Advertising campaign budget allocation
      • How to measure advertising effectiveness
      • Uncover high-value advertising campaigns
      • Search terms report
      • Competitive product advertising effectiveness analysis
      Theme 4
      Advertising Optimization Tips-Multimedia Advertising
      • Find out the details of your optimization results
      • Find potential audience for delivery
      • Creative variations
      Theme 5
      Ad Settings-Shopping Ads
      • GMC cascade settingsG
      • eneral shopping ads VS smart shopping ads
      • Shopping ad settings
      Theme 6
      Optimization tool patch
      • Object Management Tool
      • When to use automatic rules
      • Performance Planning Tool
      • Efficient Editor-Google Ads Editor
      Theme 7
      Interpretation of report fields
      • Advanced report fields and custom metrics
      • Customized reports and dashboards
      Theme 8
      Practical operation - keyword planning book
      • Advertising architecture planning
      • Keyword Planning Strategy
      Theme 9
      Practical operation-advertising editor
      • Advertising Editor Operation Tutorial
      6 Units
      Google Advertising Basics Class
      • Getting Started with Advertising Basics
      • Advance planning-keyword advertising
      • Ad Settings-Keyword Ads
      • Ad Settings-Keyword Ads
      • Ad Settings-YouTube Ads
      • Interpretation of report fields

      Preview the course

      Excerpt the essence of the course and experience the professionalism and teaching methods of the lecturer.

      不確定課程是否適合自己?

      如果你沒學過 FB 廣告、Google 廣告,歡迎搭配基礎課程影片。

      *若想知道自己是否需要基礎課程影片銜接,歡迎先閱讀基礎課程課表。

      領取課表領取課表

      Registration Information

      Creative Class for Advertising ExpertsAdvanced Facebook Basics Class,
      first come, first served!
      $ 1,200
      Original price:
      $ 1,200
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 2 hours video course

      class icon

      7 unit basic videos

      Creative Class for Advertising ExpertsImprove your Facebook advanced class skills,
      first come, first served!
      $ 4,800
      Original price:
      $ 6,400
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 5  hours video course

      class icon

      10 unit videos

      Creative Class for Advertising ExpertsAdvanced Google Basics Class,
      first come, first served!
      $ 1,200
      Original price:
      $ 1,200
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 3 hours video course

      class icon

      6 unit basic video

      Creative Class for Advertising ExpertsImprove your abilities in Google Advanced Class,
      first come first served!
      $ 4,800
      Original price::
      $ 6,400
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 5 hours of video lessons

      class icon

      8 unit videos

      Completion Certificate

      Upon completion of the video course, we will issue a certificate of completion. Certificates can be placed on LinkedIn to prove your marketing abilities.

      GMA e-certificate

      F.A.Q

      I have never learned or operated FB advertising or Google advertising. Is this course suitable for me?

      This course is an advanced course, suitable for people who have studied FB advertising and Google advertising. However, we also provide basic course videos. It is recommended that people who have no learning or operational experience but want to learn advertising completely can purchase the basic course videos to follow the advanced courses.

      How to apply for a completion certificate?

      When students finish viewing the course content, the certificate issuance system will automatically send a completion certificate to your mailbox.

      What should I do if I have completed the course but have not received my certificate of completion?

      If you do not receive the completion certificate within three days after completing the course, please check the junk mail and advertising mail folders in your mailbox first. If you still do not receive the certificate, you can send a private message to our official Line account @870vpxyy and we will assist you.

      Can I get an invoice?

      Yes, if you choose to issue a unified editor when registering, we will provide an invoice within three working days after receiving the payment.

      Is there a viewing deadline for video courses?

      Video courses can be viewed unlimited times for one year.

      Are the video lessons available for instant viewing?

      Yes, as long as you complete the payment, we will confirm your payment within three working days. After confirmation, you will receive a platform registration letter, and you can watch the course video immediately after completing the registration.