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Advertising Operations Master Class - FB Advertising, Google Advertising Courses

Advertising teaching | Advertising optimization strategy | Backstage operation practice

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Full video tutorial

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Advertising Tips + Strategies

Ronald GMA
Rover Liao
Korean e-commerce- Growth Marketing Manager
Ronald GMA
Hugo Chen
urAD - former media director
Data Analysis Course
搶先卡位

輸入優惠碼享有限時優惠JOLLY2022AD3

As a marketer, have you encountered these challenges?

Started doing digital marketing, but lacked a marketing strategy blueprint and it was difficult to predict the results

I know how to use FB ads and Google ads, but found that I have never touched many functions.

Advertising effectiveness varies from time to time, and there is always a lack of systematic and stable optimization techniques.

I want to do IG advertising, but the shared FB backend has complicated functions and I don’t know where to start.

I have accumulated a lot of knowledge, but I also hope that senior experts can actually share their failure and success cases.

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Solid training will help you quickly become an advertising optimization strategist
Get a seat first

Customized learning journey to become an advertising strategist

Learn the essence of FB advertising and Google advertising from senior industry managers, deeply understand the advertising strategy and the logic behind it, and maximize the revenue brought by advertising.

video course

Customized learning

Basic classes and advanced classes can be purchased separately, and you can match them according to your needs.

data analysis

Interpret key data

Learn deeply about advertising settings, data analysis and interpretation, and find out the truly useful data for optimization

performance marketing course
roas improve

Improve ROAS

Learn attribution analysis, perfectly coordinate with offline marketing through online advertising, amplify the revenue of the entire marketing campaign, and generate beautiful ROAS

real project

Lecturer interactive fan group

Ask questions in the FB fan group and the lecturer will answer you personally in the group

Why you need to learn more about advertising

performance marketing course benefit
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The epidemic has reshaped the purchasing behavior of consumers and potential customers, and advertising has become essential knowledge for all digital marketers.

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Marketing technology is advancing rapidly. Effective application of advanced tools can double advertising effectiveness.

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Getting started with advertising is easy, but strategic planning and data analysis are the key to successful marketing.

Who is this course suitable for?

person a

Marketing Specialist

Have 1-2 years of advertising experience, and have learned basic FB advertising or Google advertising operations

person b

Marketing executive

Senior marketers or managers who have a concept of advertising and want to have a deeper understanding of strategy, optimization and data interpretation

person c

Graduates from relevant departments

Marketers or students from related majors who have studied advertising but have no practical experience

Instructor introduction

David Ko

FB Advertising Lecturer

Rover Liao,
Growth Marketing Manager

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Currently working as a Growth Marketing Manager on a Korean e-commerce platform. In the past, he worked as a digital advertising pitcher for well-known companies such as pinkoi and unicorn companies for many years, responsible for the strategic operation and delivery of digital advertising in the Asia-Pacific market. Rover has more than 12 years of experience in digital advertising operations . He independently operates Yahoo keyword advertising, native advertising, Google Ads, FB advertising and various types of network advertising, with an advertising amount of over 100 million.

Expertise

#FBadvertising

#GoogleAds

#eCommerce

#Asia-PacificMarket

David Ko

Google Advertising Instructor

Hugo Chen,
former media director

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Formerly the Director of Advertising Integration and Optimization at Kdan Mobile, he has many years of operating experience in digital advertising such as LINE, Google, Facebook, and Yahoo, and has handled industries spanning e-commerce, finance, and games.

Expertise

#GoogleAds

#FBadvertising

#LINE

Tagline

企業實戰講座

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主題:
那些投放廣告最容易忽視的細節,改過來成效翻倍
時間:6/23 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
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主題:
產業行銷經驗分享- 電商產業行銷策略
時間:6/30 • 1930 - 2130

韓國電商平台, Growth Marketing Manager
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主題:
如何做出一個讓客戶/老闆買單的吸睛行銷企劃
時間:7/7 • 1930 - 2130

創點子媒體行銷, 創辦人暨業務總監
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主題:
產業行銷經驗分享-
B2B 產業行銷策略
時間:7/21 • 1930 - 2130

康瑞行銷顧問, 行銷經理
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主題:
學會製作視覺化的成效分析報表- Data Studio 串接教學
時間:7/28 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
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主題:
代理商的秘密-如何選擇合作代理商/代理商工作在做什麼
時間:8/4 • 1930 - 2130

康瑞行銷顧問, 行銷經理

Course Themes

主題一
廣告觀念建立
  • 行銷目的與觀念
  • 數位廣告目的:放大業績
  • 線上與線下行銷如何搭配
Theme 1
Advertising concept building
  • Marketing purposes and concepts
  • Digital advertising purpose: amplify performance
  • How to match online and offline marketing
Theme 2
Advanced Facebook Advertising Tutorial
  • Campaign Objectives and Funnel Combinations
  • Advertising mix details
  • Detailed advertising settings
Theme 3
Facebook Ads Related Tools
  • Enterprise management platform concept
  • Analytical tool applications
  • Learn more about incident management tools
Theme 4
Advertising Audience Analysis
  • Interest audience setting and analysis
  • Custom audience
  • Similar audiences
  • Flexible application of audience combinations
Theme 5
Report interpretation and logic
  • Advertising common data
  • FB advertising report and field meanings
  • Design reports that are easy to interpret
  • Report numbers and follow-up actions
Theme 6
Background application
  • time interval
  • analysis project
  • Label application
  • Chart Interpretation and Application
Theme 7
Perfection of mind
  • Digital Marketing Tool Application: Attribution and Attribution Experience
  • FB advertising optimization results: different placements to communicate with the audience
  • External tool recommendations
Theme 8
GTM and conversion API
  • GTM introduction and architecture
  • Pixel setting logic
  • Convert API system logic and settings
Theme 9
Take stock of the reasons for poor advertising performance
  • Reasons for poor advertising performance
  • Analysis and Solutions
  • advertising planning strategy
7 units
Facebook Advertising Basics Class
  • Common advertising indicators, including CPC, CPA, ROAS, etc.
  • Introducing Facebook ads funnel design and application scenarios
  • Introducing Pixel concepts and actual background settings
  • Explain how to make Facebook ads more effective through ad audience settings
  • Introduce the advertising backend, operation methods and application scenarios (such as how to quickly add ads)
  • Conversion ad settings and remarketing ad settings
  • Briefly introduce the functions of the Advertising Creative Center, Experiments, and Audience Insights Reports
主題一
訂定KPI與行銷規劃
  • 行銷漏斗建立:導流到轉換
  • 如何訂定廣告操作 KPI
  • 如何預測廣告價格與成效
  • 行銷活動目標設定
Theme 1
Develop KPIs and marketing plans
  • Marketing funnel creation: diversion to conversion
  • How to set advertising operation KPIs
  • How to predict advertising price and effectiveness
  • Marketing campaign goal setting
Theme 2
Conversion tracking explained
  • Introduction to conversion types
  • Introduction to conversion attribution model
  • Set up conversion tracking
  • Ad tag trigger check
  • Google Ads and GA connection
  • utm tracking and settings
Them 3
Advertising Optimization Tips-Keyword Advertising
  • Keyword Planning Tool
  • Advertising campaign budget allocation
  • How to measure advertising effectiveness
  • Uncover high-value advertising campaigns
  • Search terms report
  • Competitive product advertising effectiveness analysis
Theme 4
Advertising Optimization Tips-Multimedia Advertising
  • Find out the details of your optimization results
  • Find potential audience for delivery
  • Creative variations
Theme 5
Ad Settings-Shopping Ads
  • GMC cascade settingsG
  • eneral shopping ads VS smart shopping ads
  • Shopping ad settings
Theme 6
Optimization tool patch
  • Object Management Tool
  • When to use automatic rules
  • Performance Planning Tool
  • Efficient Editor-Google Ads Editor
Theme 7
Interpretation of report fields
  • Advanced report fields and custom metrics
  • Customized reports and dashboards
Theme 8
Practical operation - keyword planning book
  • Advertising architecture planning
  • Keyword Planning Strategy
Theme 9
Practical operation-advertising editor
  • Advertising Editor Operation Tutorial
6 Units
Google Advertising Basics Class
  • Getting Started with Advertising Basics
  • Advance planning-keyword advertising
  • Ad Settings-Keyword Ads
  • Ad Settings-Keyword Ads
  • Ad Settings-YouTube Ads
  • Interpretation of report fields

Preview the course

Excerpt the essence of the course and experience the professionalism and teaching methods of the lecturer.

不確定課程是否適合自己?

如果你沒學過 FB 廣告、Google 廣告,歡迎搭配基礎課程影片。

*若想知道自己是否需要基礎課程影片銜接,歡迎先閱讀基礎課程課表。

領取課表領取課表

Registration Information

Creative Class for Advertising ExpertsAdvanced Facebook Basics Class,
first come, first served!
$ 1,200
Original price:
$ 1,200
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Video course viewing period: 1 year

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Approximately 2 hours video course

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7 unit basic videos

Creative Class for Advertising ExpertsImprove your Facebook advanced class skills,
first come, first served!
$ 4,800
Original price:
$ 6,400
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Video course viewing period: 1 year

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Approximately 5  hours video course

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10 unit videos

Creative Class for Advertising ExpertsAdvanced Google Basics Class,
first come, first served!
$ 1,200
Original price:
$ 1,200
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Video course viewing period: 1 year

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Approximately 3 hours video course

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6 unit basic video

Creative Class for Advertising ExpertsImprove your abilities in Google Advanced Class,
first come first served!
$ 4,800
Original price::
$ 6,400
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Video course viewing period: 1 year

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Approximately 5 hours of video lessons

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8 unit videos

Completion Certificate

Upon completion of the video course, we will issue a certificate of completion. Certificates can be placed on LinkedIn to prove your marketing abilities.

GMA e-certificate

F.A.Q

I have never learned or operated FB advertising or Google advertising. Is this course suitable for me?

This course is an advanced course, suitable for people who have studied FB advertising and Google advertising. However, we also provide basic course videos. It is recommended that people who have no learning or operational experience but want to learn advertising completely can purchase the basic course videos to follow the advanced courses.

How to apply for a completion certificate?

When students finish viewing the course content, the certificate issuance system will automatically send a completion certificate to your mailbox.

What should I do if I have completed the course but have not received my certificate of completion?

If you do not receive the completion certificate within three days after completing the course, please check the junk mail and advertising mail folders in your mailbox first. If you still do not receive the certificate, you can send a private message to our official Line account @870vpxyy and we will assist you.

Can I get an invoice?

Yes, if you choose to issue a unified editor when registering, we will provide an invoice within three working days after receiving the payment.

Is there a viewing deadline for video courses?

Video courses can be viewed unlimited times for one year.

Are the video lessons available for instant viewing?

Yes, as long as you complete the payment, we will confirm your payment within three working days. After confirmation, you will receive a platform registration letter, and you can watch the course video immediately after completing the registration.

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