Product Manager Special Training Class - 5 classes to ignite user growth

The secret behind the product’s growth rate of 25 times a year’s active users is revealed!
Make you a more successful PM

Alex Cheng | Product Growth Expert | Coached over 100 startups

Why are product managers so tough?

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PM talent is in short supply

There is no corresponding department for product managers in universities, but PMs are a relatively small group in the talent market, and demand exceeds supply.

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Highly competitive salary

According to Silicon Valley salary statistics, the position with the highest annual salary is product manager, with an average annual salary of NT$4.23 million.

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Cross-department knowledge accumulation

You have to dabble in everything from market research, technology, marketing, and sales, and you can accumulate experience points faster than anyone else.

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Cultivation of soft power

Product managers want everyone to use their strengths to complete product projects, so they can develop management and communication skills.

When becoming a product manager, you often encounter these difficulties...

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Writing a plan alone without anyone to guide you in a timely manner?

Come to class with your plan and let growth strategy experts guide you directly!

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There are hundreds of marketing channels, but none of them are effective?

You need to set the right expectations and how to measure results.

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Desperately launching new features, but users don’t care?

You need to learn to interpret key data about user experience.

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Perfect product plan, but the boss doesn’t pay for it?

Learning how to communicate effectively is most important.

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There are so many competing products, how do you make a difference?

You need to learn to define the current situation and know the market, customers, and what they want.

Why should you take this class?

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One-on-one tutoring product planning

Come with your product project, and Alex, a growth strategy expert, will serve as a consultant to help you grow your product plan from 1 to 100.
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The richest product case analysis

South Korea's Naver Group newly founded Camp Mobile, the secret behind the 25-fold increase in users of its product BAND, as well as case studies on different products such as food delivery services and dating software

The most comprehensive case study

Dismantling Do's & Don'ts with 20,000 to 500,000 active users

In the 5th class, Alex will use the software BAND as a case study. Analyzing the hit zones and minefields of different product life cycles from the product introduction stage, growth stage to maturity stage, PM allows you to easily optimize products, adjust business models, and replicate the good results of 25 times the user growth rate.

Market position, growth goals

Enhance active user stickiness

Allocate marketing budget effectively

Define users, find pain points, and optimize product functions

Optimize user experience and UI/UX adjustments

Improve conversions more efficiently

In 5 lessons you will learn...

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Correctly find product market positioning and set effective growth goals.

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Analyze the user journey and allow active users to grow explosively.

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Learn to interpret the authenticity of data to ensure the correct direction of improvement.

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Break the marketing budget myth and spend your money wisely.

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Growth strategy experts serve as consultants to guide your product growth plans.

  • Who have certain work experience and want to develop into product managers
  • Product managers who want to improve product value/active users
  • Executives who will be involved in product decisions
  • Startup team developing products
  • Those with less than 3 years of working experience and less experience

Instructor introduction

GMA Trainer Alex

Alex Cheng | Growth strategy expert | Currently a well-known foreign business startup acceleration consultant

Alex is now a startup consultant and has extensive experience in startups and cross-border foreign business. While serving as the general manager of the honestbee Taiwan deli department, he doubled the transaction amount and the number of orders increased by 400% within 5 months. While serving as the general manager of Paktor Taiwan, the largest dating software in Southeast Asia, he led a team of 100 people to achieve 30% revenue growth every quarter. In addition, he also served as the product manager of the communication software BAND, during which time the number of active users increased 25 times.

Course Content

Lesson 1  Infinite Games x Value Theory
  • The impact of the new concept of infinite games
  • Value Theory Concepts: Best Practices for Infinite Games
  • User journey, experience and value
  • Application of Value Theory: Honestbee Case Study
Lesson 2 Market Positioning x Growth Plan
  • 5 Key Elements of a Growth Plan
  • Define the current situation: market, competing products, and what customers want
  • Deconstruction goal: single data vs. multiple data
  • What is “key data”: How to define data goals
Lesson 3 Product x User Journey x Retention Rate
  • The Myth of Zero Marketing Budget
  • Define useful key data
  • Bringing in the time dimension to review the authenticity of product data
  • Small data vs. big data
Lesson 4 Marketing x Conversion Rate x Management
  • The Pitfalls of Huge Marketing Budgets
  • The Myth of Performance Advertising: How to Set the Right Expectations
  • Reorganization of media characteristics: Adjustment of effectiveness and expectations
  • Actual Case Analysis: The Core of All-Media Marketing
Lesson 5 Management x Management x or management
  • "Motivation" persuades cross-departmental cooperation
  • Management Experience: Necessities of Infinite Game Leaders
  • Goal setting: high aggregation, low coupling
  • Upward management vs. Downward management vs. Parallel management
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Sign up now and watch the free course

Many people may not know that Netflix was originally just a DVD rental company. How did Netflix become a star in the content industry with hundreds of millions of users by optimizing customer experience? Come and listen to growth strategy expert Alex analyze how Netflix implements value theory.

Completion Certificate

Upon completion of the course, we will issue a certificate of completion. You can put it on LinkedIn to prove your knowledge.

GMA e-certificate

F.A.Q

Can I get an invoice?

Yes, please take the initiative to tell us 1. Company letterhead 2. Unified number 3. When is the latest time to get it?
If there is no
designated time, we will provide the invoice during the first class.

How to enjoy the discount?

Be the first to complete the registration and payment before the official start of the course to enjoy special discounts.

Refund policy

※This course is non-refundable. To protect the rights of students, please read the precautions before paying.

After paying, I didn't receive a confirmation letter

Please contact the following email address:
team@growthmarketer.academy
Let us take a step further to help you solve your problem.
julia@growthmarketer.aca

What should I do if I register but am temporarily unable to attend?

team@growthmarketer.academyPlease notify the above email address before class. You can transfer the registration quota to others (recipient’s name/phone/email must be provided)
julia@growthmarke

Will you provide proof of course completion?

After completing the course, we will issue a diploma to certify your professional marketing capabilities.

If you have any questions, please contact us

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