3 tools to use or combine
Watch the course video after payment

The second session: Data analysis and data visualization-Tableau, Data Studio, GA4

Tableau teaching | Google Data Studio teaching | GA4 teaching | Data analysis | Data visualization

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Complete video teaching + live  course

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Project Competition | Customized Learning

Ronald GMA
Ronald GMA
Ronald GMA
A group of lecturers who work as data analysts at leading multinational companies will lead you into the world of data analysis and visualization.
data course
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Do you face these challenges

Often need to produce weekly and monthly reports, but cannot quickly process massive amounts of data or information

Want to make decisions quickly and correctly or convince your supervisor through data visualization?

GA4 will completely replace the old version of GA next year, but the GA4 architecture is not yet familiar with it.

Want to learn data analysis and visualization, but don’t know where to start?

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Become a sought-after talent with data analysis and data visualization .
Job transfer and promotion will be smoother than others.
Learn More

30 hours of solid training to quickly get started with data analysis and data visualization

earn the application of data analysis and visualization tools from data analysts, easily grasp and interpret the meaning of data, make correct decisions, and double your work performance

analysis

Data analysis thinking and execution

Develop a data analysis mindset and learn how to execute it

web data

Analyze website data

Be familiar with GA4 and be able to find out questions about website data from reports by yourself

roas improve

Data visualization ability

Ability to process and visualize data

real project

Master analytical tools

Completely master the basic and advanced usage of Tableau, Data Studio, and GA4

Learn the most powerful data analysis tools

Who is this course suitable for?

person a

Interested in data analysis and visualization

Office workers or students who want to become a sought-after talent through learning data analysis and data visualization

person b

Managers who need to make decisions through reports

Managers who often produce weekly and monthly reports and want to process and analyze large amounts of data quickly and effectively

person c

Digital marketer, web designer

Marketers or web designers who have learned GA and want to become more sophisticated in analyzing website data through GA4

Lecturer introduction

GA4 Lecturer

David Ko

Data Analyst Director

IFII

about Edgar

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Currently working as the data analysis director at Sales Frontier, a Google Marketing Platform Partner certified advertising technology reseller, he is responsible for Google Analytics online integration and offline analysis, data report integration, Big Query strategy formulation, etc. Good at data analysis, integration and application of various Google data-related tools.

Expertise

#GA4

#Data Studio

#Data Integration

about Jeff

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He once worked as a business analyst at a leading taxi company and biotechnology company in Taiwan, responsible for internal and customer data analysis and management. He also assisted a leading global management consulting company in analyzing user experience satisfaction and improving financial application processes. Specializing in Tableau applications, data analysis and data visualization, he has served as a consultant and training instructor for more than 100+ companies and units.

Expertise

#Tableau

#Business Intelligence

#Data Analysis

Tableau Instructor

David Ko

ex-Business Intelligence Analyst

Data Studio Instructor

David Ko

Data Analyst

about Alvis

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Currently working as a data analyst for a digital product with 20 million monthly active users, he is responsible for establishing the data tracking process of App products and product data analysis, and has led the company's data migration plan. In the past, he worked as a Marketing Manager at a well-known online course platform. He also served as a lecturer at many schools and units such as National Chengchi University and National Defense University. He is an analyst who is good at both data analysis and digital marketing.

Expertise

#Data Studio

#Data Analysis

#Digital Marketing

Course Themes

主題一
數據分析概念
  • 數據分析是什麼
  • 數據分析的環節
  • 如何成為好的數據分析師
主題二
GA4 基礎概念與設定
  • 基礎設定說明
  • 經典版GA與GA4的差異
  • 帳戶與使用者管理
  • 維度與指標
  • 工作階段的概念
主題三
從零開始建立事件
  • 事件簡介
  • 自動收集的事件
  • 建立事件
  • 在自動收集事件加入自訂參數
主題四
基礎 GA4 報表攻略
  • 即時報表
  • 客戶開發報表
  • 參與度報表
  • 盈利報表
  • 回訪率報表
  • 客層報表
  • 技術報表
主題五
GA4 探索功能
  • 路徑探索
  • 程序探索
  • 區隔重疊
  • 同類群組探索
  • 任意形式探索
  • 使用者生命週期
主題六
廣告數據的歸因與分析
  • 認識歸因模型
  • 廣告報表
  • 模式比較報表
  • 轉換路徑報表
主題七
廣告數據的靈活應用
  • 報表識別資訊User ID
  • 目標對象
  • 廣告再行銷
  • 資料匯入
主題八
GA與其他系統的整合與應用
  • 與Google Ads整合
  • 與BigQuery整合
  • 整合應用的範例
專案競賽
  • 數據分析不只聽課,更要做中學,才能真正吸收!本次課程涵蓋分組專案競賽。學員必須真實操刀,利用課堂所學知識執行數據分析與視覺話。
    直播講座
    • 除了影片課程,另外搭配 3 次直播講座,由資深的分析師們分享第一手產業經驗與應用,讓你不只會操作資料分析和視覺化,更懂得如何運用在真實案例中。

      *錯過直播,將提供錄影影片
    Theme 1
    Data analysis concept
    • What is data analysis
    • Data analysis part
    • How to become a good data analyst
    Theme 2
    GA4 basic concepts and settings
    • Basic setup instructions
    • Differences between classic version GA and GA4
    • Account and user management
    • Dimensions and Metrics
    • Work stage concept
    Theme 3
    Create an event from scratch
    • Event introduction
    • Automatically collected events
    • Create event
    • Add custom parameters to automatic collection events
    Theme 4
    Basic GA4 report strategy
    • real-time reports
    • customer development report
    • Engagement Report
    • Profit statement
    • Return visit rate report
    • Demographic report
    • technical report
    Theme 5
    GA4 exploration function
    • path exploration
    • Program exploration
    • Overlapping segments
    • Cohort exploration
    • Explore in any form
    • user life cycle
    Theme 6
    Attribution and analysis of advertising data
    • Understand the attribution model
    • advertising report
    • Schema comparison report
    • Conversion path report
    Theme 7
    Flexible application of advertising data
    • Report identification information User ID
    • advertising remarketing
    • target audience
    • Data import
    Theme 8
    Integration and application of GA and other systems
    • Integrate with Google Ads
    • Integrate with BigQuery
    • Examples of integrated applications
    Project competition
    • Data analysis is not only about listening to lectures, but also about learning it before it can be truly absorbed! This course covers group project competitions. Students must practice real-life operations and use the knowledge learned in class to perform data analysis and visual communication.
    Live lecture
    • In addition to the video courses, there are also 3 live lectures, where senior analysts share first-hand industry experience and applications, so that you can not only operate data analysis and visualization, but also know how to apply it in real cases.
    • *If you miss the live broadcast, a video will be provided
    主題一
    Tableau 世界與資料處理前
    • Tableau 系列產品介紹
    • 結構化資料與非結構化資料
    • 資料顆粒度
    • 數據連接 &Clean Data
    主題二
    Tableau Prep 可視化的資料處理
    • Join Data
    • Union Data
    • Pivot & Unpivot
    • Export flow Data
    主題三
    Tableau 功能與範例 -1
    • 篩選 &排序
    • 群組 & 階層
    • 資料屬性與日期
    • 連續 & 離散
    主題四
    Tableau 功能與範例 -2
    • 資料集合
    • 參數
    • 資料混和
    • 存檔類型與資料發佈
    主題五
    常用視圖介紹
    • 基本統計圖表
    • 樹地圖
    • 地圖
    • 自定義背景圖
    主題六
    函數應用與表計算
    • 聚合與非聚合
    • 函式類型與邏輯
    • 表計算規則
    • Tableau 操作順序
    主題七
    LOD 詳細級別
    • 視圖級別介紹
    • Fix Level
    • Include Level
    • Exclude Level
    主題八
    Dashboard & Story介紹
    • 儀表板組成元素
    • 互動式儀表板
      專案競賽
      • 數據分析不只聽課,更要做中學,才能真正吸收!本次課程涵蓋分組專案競賽。學員必須真實操刀,利用課堂所學知識執行數據分析與視覺話。
      直播講座
      • 除了影片課程,另外搭配 3 次直播講座,由資深的分析師們分享第一手產業經驗與應用,讓你不只會操作資料分析和視覺化,更懂得如何運用在真實案例中。

        *錯過直播,將提供錄影影片
      Theme 1
      The world of Tableau and before data processing
      • Tableau series product introduction
      • Structured data vs. unstructured data
      • Data granularity
      • Data connection&Clean Data
      Theme 2
      Tableau Prep visual data processing
      • Join Data
      • Union Data
      • Pivot & Unpivot
      • Export flow Data
      Theme 3
      Tableau features and examples-1
      • Filter & Sort
      • Groups & Hierarchies
      • Data attributes and dates
      • Continuous & Discrete
      Theme 4
      Tableau features and examples-2
      • data collection
      • parameter
      • Data blending
      • Archive types and data release
      Theme 5
      Introduction to common views
      • Basic statistical charts
      • Tree map
      • map
      • Custom background image
      Theme 6
      Function application and table calculation
      • Aggregation and non-aggregation
      • Function types and logic
      • Table calculation rules
      • Tableau sequence of operations
      Theme 7
      LOD level of detail
      • Introduction to view levels
      • Fix Level
      • Include Level
      • Exclude Level
      Theme 8
      Introduction to Dashboard & Story
      • Dashboard elements
      • Interactive dashboard
      Project competition
      • Data analysis is not only about listening to lectures, but also about learning it before it can be truly absorbed! This course covers group project competitions. Students must practice real-life operations and use the knowledge learned in class to perform data analysis and visual communication.
      Live lecture
      • In addition to the video courses, there are also 3 live lectures, where senior analysts share first-hand industry experience and applications, so that you can not only operate data analysis and visualization, but also know how to apply it in real cases.
      • *If you miss the live broadcast, a video will be provided
      主題一
      用數據分析師的方式來思考
      • 數學很差,能做好數據分析嗎?
      • 什麼是數據分析?
      • 數據分析的基本流程
      • 常見的數據分析框架
      • 數據分析名詞簡介
      主題二
      Data Studio 介紹
      • 資料視覺化工具介紹
      • Data Studio 介面介紹
      主題三
      Data Studio 基礎教學
      • 建立數據報表的流程
      • 資料來源串接
      • 報表介紹
      • 資料型態說明
      • 表格資料設定
      • 資料篩選設定
      • 報表權限與寄送報告
      主題四
      Data Studio 進階教學
      • 混合資料
      • 新增欄位
      • 常用語法 - case
      • 正規表達式介紹
      • 綜合應用 - case 與正規表達式
      • 新增參數與應用
      • 社群視覺呈現
      • 報表視覺優化
      主題五
      實戰應用場景 - 訂閱制產業(上)
      • 產品數據報表|觀念講解
      • 產品數據報表|實作教學
      主題六
      實戰應用場景 - 訂閱制產業(下)
      • 商業數據報表|觀念講解
      • 商業數據報表|實作教學
      主題七
      實戰應用場景 - 電商產業(上)
      • 網站分析報表|觀念講解
      • 網站分析報表|實作教學
      主題八
      實戰應用場景 - 電商產業(下)
      • 電商轉換報表|觀念講解
      • 電商轉換報表|實作教學
        專案競賽
        • 數據分析不只聽課,更要做中學,才能真正吸收!本次課程涵蓋分組專案競賽。學員必須真實操刀,利用課堂所學知識執行數據分析與視覺話。
        直播講座
        • 除了影片課程,另外搭配 3 次直播講座,由資深的分析師們分享第一手產業經驗與應用,讓你不只會操作資料分析和視覺化,更懂得如何運用在真實案例中。

          *錯過直播,將提供錄影影片
        Theme 1
        Think like a data analyst
        • If I am poor at mathematics, can I do good data analysis?
        • What is data analysis?
        • Basic process of data analysis
        • Common data analysis frameworks
        • Introduction to data analysis terms
        Theme 2
        Introduction to Data Studio
        • Introduction to data visualization tools
        • Data Studio interface introduction
        Theme 3
        Data Studio basic tutorial
        • The process of creating data reports
        • Data source concatenation
        • Report introduction
        • Data type description
        • Table data settings
        • Data filter settings
        • Report permissions and sending reports
        Theme 4
        Data Studio Advanced Tutorial
        • mixed data
        • Add new field
        • Commonly used syntax - case
        • Introduction to regular expressions
        • Comprehensive application - case and regular expressions
        • New parameters and applications
        • community visual presentation
        Theme 5
        Practical application scenarios-subscription industry (Part 1)
        • Product data report|Concept explanation
        • Product data report|Practical teaching
        Theme 6
        Practical application scenarios-subscription industry (Part 2)
        • Business data report|Explanation of concepts
        • Business data report|Practical teaching
        Theme 7
        Practical application scenarios-e-commerce industry (Part 1)
        • Website analysis report|Explanation of concepts
        • Website analysis report|Practical teaching
        Theme 8
        Practical application scenarios-e-commerce industry (Part 2)
        • E-commerce conversion report|Explanation of concepts
        • E-commerce conversion report|Practical teaching
        Project competition
        • Data analysis is not only about listening to lectures, but also about learning it before it can be truly absorbed! This course covers group project competitions. Students must practice real-life operations and use the knowledge learned in class to perform data analysis and visual communication.
        Live lecture
        • In addition to the video courses, there are also 3 live lectures, where senior analysts share first-hand industry experience and applications, so that you can not only operate data analysis and visualization, but also know how to apply it in real cases.
        • *If you miss the live broadcast, a video will be provided

        達人主題講座

        calendar icon

        主題: GA4
        汽車行業廣告數據分析分享
        時間:7/5 • 1930 - 2130

        Edgar
        Data Analyst Director
        linkedin icon
        calendar icon

        主題: Tableau
        客戶關係管理
        時間:7/12 • 1930 - 2130

        Jeff
        ex-Business Intelligence Analyst
        linkedin icon
        calendar icon

        主題: Data Studio
        掌握資料視覺化工具從行銷轉職數據分析師
        時間:7/19 • 1930 - 2130

        Alvis
        Data Analyst
        linkedin icon
        calendar icon

        主題: GA4
        打造你的輕量版CDP
        時間:7/26 • 1930 - 2130

        Edgar
        Data Analyst Director
        linkedin icon

        主題: Tableau
        資料科學:BI視覺化績效分析實戰
        時間:8/2 • 1930 - 2130

        Yili Shih
        金融保險業 資深主管
        linkedin icon
        calendar icon

        主題: Data Studio
        社群媒體儀表板
        時間:8/9 • 1930 - 2130

        Alvis
        Data Analyst
        linkedin icon

        主題: GA4
        商業應用六大分析與產業實例(電商、遊戲與B2B  Lead)
        時間:8/16 • 1930 - 2130

        Jess
        創辦人暨資深顧問 , JCXO
        linkedin icon

        主題: Tableau
        金融市場債券發行資料分析
        時間:8/23 • 1930 - 2130

        Alex
        TBC
        linkedin icon

        主題: Data Studio
        內容網站儀表板
        時間:8/30 • 1930 - 2130

        Alvis
        Data Analyst
        linkedin icon

        Registration Information

        Improve your data analysis and visualization now!
        $ 6,580
        原價:
        $ 8,800
        date icon

        影片課程觀看期限:1 年

        time icon

        約 7 小時課程影片 + 2 份作業

        class icon

        影片教學 + 3 堂直播講座

        class icon

        Zoom

        加購方案:資料分析與視覺化 - 模組課程

        同時報名任 2 門模組課程,
        現折 $1,100!
        一次報名 3 門模組課程,
        現折 $2,400!
        Improve your data analysis and visualization now!
        $ 7,680
        原價:
        $ 9,800
        date icon

        影片課程觀看期限:1 年

        time icon

        約 8 小時課程影片 + 2 份作業

        class icon

        影片教學 + 3 堂直播講座

        class icon

        Zoom

        加購方案:資料分析與視覺化 - 模組課程

        同時報名任 2 門模組課程,
        現折 $1,100!
        一次報名 3 門模組課程,
        現折 $2,400!
        Improve your data analysis and visualization now!
        $ 6,580
        原價:
        $ 8,800
        date icon

        影片課程觀看期限:1 年

        time icon

        約 6 小時課程影片 + 2 份作業

        class icon

        影片教學 + 3 堂直播講座

        class icon

        Zoom

        加購方案:資料分析與視覺化 - 模組課程

        同時報名任 2 門模組課程,
        現折 $1,100!
        一次報名 3 門模組課程,
        現折 $2,400!
        Improve your data analysis and visualization now!
        $ 750
        time icon

        每次直播約 2 小時

        class icon

        9 次直播講座,可任意選購

        Completion Certificate

        After completing the GA4 course, Tableau course and Google Data Studio course, we will issue a completion certificate. The certificate can be placed on LinkedIn to prove your marketing abilities.

        GMA e-certificate

        F.A.Q

        What are the live courses teaching? How is it different from a video course?

        Each course will be paired with three live theme lectures, where the lecturer will share practical experience in data analysis and visualization from different points of view, and students can also interact more directly with the lecturer. If you are interested in a lecture on a single topic, you can also purchase it through single registration.

        What should I do if I miss the live class?

        Live classes will be recorded. If you are unable to attend due to something else, or if you purchase the course after the live broadcast, the live video will be used instead.

        What is the "Project Competition" in the course module?

        GMA emphasizes learning by doing. In addition to attending lectures, it also requires practical experience. Therefore, the entire course module includes project competitions, providing students with opportunities to analyze and visualize data and accumulate practical experience.

        How to apply for a completion certificate?

        When students finish viewing the course content, the certificate issuance system will automatically send a completion certificate to your mailbox.

        What should I do if I have completed the course but have not received my certificate of completion?

        If you do not receive the completion certificate within three days after completing the course, please check the junk mail and advertising mail folders in your mailbox first. If you still do not receive the certificate, you can send a private message to our official Line account @870vpxyy and we will assist you.

        Can I get an invoice?

        Yes, please take the initiative to tell us 1. Company letterhead 2. Unified number 3. When is the latest time to get it?
        If there is no
        designated time, we will provide the invoice during the first class.

        Is there a viewing period for video courses and live recordings?

        Course videos and live recordings can be viewed unlimited times within one year.

        Are video lessons available for immediate viewing?

        Yes, as long as you complete the payment, we will confirm your payment within three working days. After confirmation, you will receive a platform registration letter, and you can watch the course video immediately after completing the registration.