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Advertising Operations Master Class - FB Advertising, Google Advertising Courses

Advertising teaching | Advertising optimization strategy | Backstage operation practice

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Full video tutorial

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Advertising Tips + Strategies

Ronald GMA
Rover Liao
Korean e-commerce- Growth Marketing Manager
Ronald GMA
Hugo Chen
urAD - former media director
Data Analysis Course
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Enter discount code to enjoy limited time offer JOLLY2022AD3

As a marketer, have you encountered these challenges?

Started doing digital marketing, but lacked a marketing strategy blueprint and it was difficult to predict the results

I know how to use FB ads and Google ads, but found that I have never touched many functions.

Advertising effectiveness varies from time to time, and there is always a lack of systematic and stable optimization techniques.

I want to do IG advertising, but the shared FB backend has complicated functions and I don’t know where to start.

I have accumulated a lot of knowledge, but I also hope that senior experts can actually share their failure and success cases.

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Solid training will help you quickly become an advertising optimization strategist
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Customized learning journey to become an advertising strategist

Learn the essence of FB advertising and Google advertising from senior industry managers, deeply understand the advertising strategy and the logic behind it, and maximize the revenue brought by advertising.

video course

customized learning

Basic classes and advanced classes can be purchased separately, and you can match them according to your needs.

data analysis

Interpret key data

Learn deeply about advertising settings, data analysis and interpretation, and find out the truly useful data for optimization

performance marketing course
Roas improve

Improve ROAS

Learn attribution analysis, perfectly coordinate with offline marketing through online advertising, amplify the revenue of the entire marketing campaign, and generate beautiful ROAS

real project

Lecturer interactive fan group

Ask questions in the FB fan group and the lecturer will answer you personally in the group

Why you need to learn more about advertising

performance marketing course benefit
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The epidemic has reshaped the purchasing behavior of consumers and potential customers, and advertising has become essential knowledge for all digital marketers

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Marketing technology is advancing rapidly. Effective application of advanced tools can double advertising effectiveness.

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Getting started with advertising is easy, but strategic planning and data analysis are the key to successful marketing.

Who is this course suitable for?

person a

Marketing Specialist

Have 1-2 years of advertising experience, and have learned basic FB advertising or Google advertising operations

person b

Marketing executive

Senior marketers or managers who have a concept of advertising and want to have a deeper understanding of strategy, optimization and data interpretation

person c

Graduates from relevant departments

Marketers or students from related majors who have studied advertising but have no practical experience

Lecturer introduction

David Ko

FB Advertising Lecturer

Rover Liao,
Growth Marketing Manager

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Currently working as a Growth Marketing Manager on a Korean e-commerce platform. In the past, he worked as a digital advertising pitcher for well-known companies such as pinkoi and unicorn companies for many years, responsible for the strategic operation and delivery of digital advertising in the Asia-Pacific market. Rover has more than 12 years of experience in digital advertising operations . He independently operates Yahoo keyword advertising, native advertising, Google Ads, FB advertising and various types of network advertising, with an advertising amount of over 100 million.

Expertise

#FBadvertising

#GoogleAds

#eCommerce

#Asia-PacificMarket

David Ko

Google Advertising Instructor

Hugo Chen,
former media director

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Formerly the Director of Advertising Integration and Optimization at Kdan Mobile, he has many years of operating experience in digital advertising such as LINE, Google, Facebook, and Yahoo, and has handled industries spanning e-commerce, finance, and games.

Expertise

#GoogleAds

#FBadvertising

#LINE

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Corporate practical lectures

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theme:
Those details that are most easily overlooked in advertising can double the effectiveness by changing them ‍ Time: 6/23 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
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theme:
Industrial Marketing Experience Sharing - E-commerce Industrial Marketing Strategies‍ Time: 6/30 • 1930 - 2130

Korean e-commerce platform, Growth Marketing Manager
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theme:
How to create an eye-catching marketing plan that makes customers/boss pay ‍ Time: 7/7 • 1930 - 2130

Creative Media Marketing, Founder and Business Director
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theme:
Industrial marketing experience sharing-
B2B Industrial Marketing Strategy
Time: 7/21 • 1930 - 2130

Kangrui Marketing Consultant, Marketing Manager
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theme:
Learn to create visual performance analysis reports - Data Studio connection teaching‍ Time: 7/28 • 1930 - 2130

Ex-Integrated Marketing Director, Kdan Mobile
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theme:
Agent Secrets - How to choose an agent to work with/What the agent is doing‍ Time: 8/4 • 1930 - 2130

Kangrui Marketing Consultant, Marketing Manager

Course Themes

Theme 1
Advertising concept building
  • Marketing purposes and concepts
  • Digital advertising purpose: amplify performance
  • How to match online and offline marketing
Theme 2
Advanced Facebook Advertising Tutorial
  • Campaign Objectives and Funnel Combinations
  • Advertising mix details
  • Detailed advertising settings
Theme 3
Facebook Ads Related Tools
  • Enterprise management platform concept
  • Analytical tool applications
  • Learn more about incident management tools
Theme four
Advertising Audience Analysis
  • Interest audience setting and analysis
  • custom audience
  • similar audiences
  • Flexible application of audience combinations
Topic five
Report interpretation and logic
  • Advertising common data
  • FB advertising report and field meanings
  • Design reports that are easy to interpret
  • Report numbers and follow-up actions
Topic six
background application
  • time interval
  • analysis project
  • Label application
  • Chart Interpretation and Application
Theme seven
Perfection of mind
  • Digital Marketing Tool Application: Attribution and Attribution Experience
  • FB advertising optimization results: different placements to communicate with the audience
  • External tool recommendations
Topic eight
GTM and conversion API
  • GTM introduction and architecture
  • Pixel setting logic
  • Convert API system logic and settings
    Theme nine
    • Take stock of the reasons for poor advertising performance
    • Analysis and Solutions
    • advertising planning strategy
    Theme 1
    Advertising concept building
    • Marketing purposes and concepts
    • Digital advertising purpose: amplify performance
    • How to match online and offline marketing
    Theme 2
    Advanced Facebook Advertising Tutorial
    • Campaign Objectives and Funnel Combinations
    • Advertising mix details
    • Detailed advertising settings
    Theme 3
    Facebook Ads Related Tools
    • Enterprise management platform concept
    • Analytical tool applications
    • Learn more about incident management tools
    Theme four
    Advertising Audience Analysis
    • Interest audience setting and analysis
    • custom audience
    • similar audiences
    • Flexible application of audience combinations
    Topic five
    Report interpretation and logic
    • Advertising common data
    • FB advertising report and field meanings
    • Design reports that are easy to interpret
    • Report numbers and follow-up actions
    Topic six
    background application
    • time interval
    • analysis project
    • Label application
    • Chart Interpretation and Application
    Theme seven
    Perfection of mind
    • Digital Marketing Tool Application: Attribution and Attribution Experience
    • FB advertising optimization results: different placements to communicate with the audience
    • External tool recommendations
    Topic eight
    GTM and conversion API
    • GTM introduction and architecture
    • Pixel setting logic
    • Convert API system logic and settings
    Theme nine
    Take stock of the reasons for poor advertising performance
    • Reasons for poor advertising performance
    • Analysis and Solutions
    • advertising planning strategy
    seven units
    Facebook Advertising Basics Class
    • Common advertising indicators, including CPC, CPA, ROAS, etc.
    • Introducing Facebook ads funnel design and application scenarios
    • Introducing Pixel concepts and actual background settings
    • Explain how to make Facebook ads more effective through ad audience settings
    • Introduce the advertising backend, operation methods and application scenarios (such as how to quickly add ads)
    • Conversion ad settings and remarketing ad settings
    • Briefly introduce the functions of the Advertising Creative Center, Experiments, and Audience Insights Reports
    Theme 1
    Develop KPIs and marketing plans
    • Marketing funnel creation: diversion to conversion
    • How to set advertising operation KPIs
    • How to predict advertising price and effectiveness
    • Marketing campaign goal setting
    Theme 2
    Conversion tracking explained
    • Introduction to conversion types
    • Introduction to conversion attribution model
    • Set up conversion tracking
    • Ad tag trigger check
    • Google Ads and GA connection
    • utm tracking and settings
    Theme 3
    Advertising Optimization Tips-Keyword Advertising
    • Keyword Planning Tool
    • Advertising campaign budget allocation
    • How to measure advertising effectiveness
    • Uncover high-value advertising campaigns
    • Search terms report
    • Competitive product advertising effectiveness analysis
    Theme four
    Advertising Optimization Tips-Multimedia Advertising
    • Find out the details of your optimization results
    • Find potential audience for delivery
    • Creative variations
    Topic five
    Ad Settings-Shopping Ads
    • GMC cascade settings
    • General shopping ads VS smart shopping ads
    • Shopping ad settings
    Topic six
    Optimization tool patch
    • Object Management Tool
    • When to use automatic rules
    • Performance Planning Tool
    • Efficient Editor-Google Ads Editor
    Theme seven
    Interpretation of report fields
    • Advanced report fields and custom metrics
    • Customized reports and dashboards
    Topic eight
    Practical operation - keyword planning book
    • Advertising architecture planning
    • Keyword Planning Strategy
      Theme nine
      Practical operation-advertising editor
      • Advertising Editor Operation Tutorial
      Theme 1
      Develop KPIs and marketing plans
      • Marketing funnel creation: diversion to conversion
      • How to set advertising operation KPIs
      • How to predict advertising price and effectiveness
      • Marketing campaign goal setting
      Theme 2
      Conversion tracking explained
      • Introduction to conversion types
      • Introduction to conversion attribution model
      • Set up conversion tracking
      • Ad tag trigger check
      • Google Ads and GA connection
      • utm tracking and settings
      Theme 3
      Advertising Optimization Tips-Keyword Advertising
      • Keyword Planning Tool
      • Advertising campaign budget allocation
      • How to measure advertising effectiveness
      • Uncover high-value advertising campaigns
      • Search terms report
      • Competitive product advertising effectiveness analysis
      Theme four
      Advertising Optimization Tips-Multimedia Advertising
      • Find out the details of your optimization results
      • Find potential audience for delivery
      • Creative variations
      Topic five
      Ad Settings-Shopping Ads
      • GMC cascade settings
      • General shopping ads VS smart shopping ads
      • Shopping ad settings
      Topic six
      Optimization tool patch
      • Object Management Tool
      • When to use automatic rules
      • Performance Planning Tool
      • Efficient Editor-Google Ads Editor
      Theme seven
      Interpretation of report fields
      • Advanced report fields and custom metrics
      • Customized reports and dashboards
      Topic eight
      Practical operation - keyword planning book
      • Advertising architecture planning
      • Keyword Planning Strategy
      Theme nine
      Practical operation-advertising editor
      • Advertising Editor Operation Tutorial
      six units
      Google Advertising Basics Class
      • Getting Started with Advertising Basics
      • Advance planning-keyword advertising
      • Ad Settings-Keyword Ads
      • Ad Settings-Display Ads
      • Ad Settings-YouTube Ads
      • Interpretation of report fields

      Preview the course

      Excerpt the essence of the course and experience the professionalism and teaching methods of the lecturer.

      Not sure if a course is right for you?

      If you have never learned FB advertising or Google advertising, you are welcome to pair it with the basic course video.

      *If you want to know whether you need a basic course video connection, please read the basic course schedule first.

      Get the Course ScheduleGet the Course Schedule

      Registration Information

      Creative Class for Advertising ExpertsAdvanced Facebook Basics Class, first come, first served!
      $1,200
      Original price:
      $1,200
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      Video course viewing period: 1 year

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      Approximately 2 hours video course

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      7 unit basic video

      Creative Class for Advertising ExpertsImprove your Facebook advanced class skills, first come first served!
      $ 4,800
      Original price:
      $6,400
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 5 hours of video lessons

      class icon

      10 unit videos

      Creative Class for Advertising ExpertsAdvanced Google Basics Class, first come, first served!
      $1,200
      Original price:
      $1,200
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 3 hours video course

      class icon

      6 unit basic video

      Creative Class for Advertising ExpertsImprove your abilities in Google Advanced Class, first come first served!
      $ 4,800
      Original price:
      $6,400
      date icon

      Video course viewing period: 1 year

      time icon

      Approximately 5 hours of video lessons

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      8 unit videos

      Completion Certificate

      Upon completion of the video course, we will issue a certificate of completion. Certificates can be placed on LinkedIn to prove your marketing abilities.

      GMA e-certificate

      F.A.Q

      I have never learned or operated FB advertising or Google advertising. Is this course suitable for me?

      This course is an advanced course, suitable for people who have studied FB advertising and Google advertising. However, we also provide basic course videos. It is recommended that people who have no learning or operational experience but want to learn advertising completely can purchase the basic course videos to follow the advanced courses.

      How to apply for a completion certificate?

      When students finish viewing the course content, the certificate issuance system will automatically send a completion certificate to your mailbox.

      What should I do if I have completed the course but have not received my certificate of completion?

      If you do not receive the completion certificate within three days after completing the course, please check the junk mail and advertising mail folders in your mailbox first. If you still do not receive the certificate, you can send a private message to our official Line account @870vpxyy and we will assist you.

      Can I open a general editor?

      Yes, if you choose to issue a unified editor when registering, we will provide an invoice within three working days after receiving the payment.

      Is there a viewing deadline for video courses?

      Video courses can be viewed unlimited times for one year.

      Are video lessons available for immediate viewing?

      Yes, as long as you complete the payment, we will confirm your payment within three working days. After confirmation, you will receive a platform registration letter, and you can watch the course video immediately after completing the registration.