Professional Foreign Trade Manager Takes You
Through Brand Positioning
‣ Are you still being asked by marketing companies to sell your brand at high prices?
Brand strategy should be in your hands!
‣ One-to-one 90-minute professional consultation with foreign managers
‣ Brand management courses for foreign managers that are not available outside
The course is now in full swing, so register in advance to get your spot!
8 weeks | 5/3 - 6/14 | Every Wednesday 19:30 - 21:30
6/18 Offline Exchange Meeting
Fill in your email to receive the full course schedule!
He has outstanding foreign brand strategy qualifications, is good at brand transformation, new product strategy, market and consumer trend analysis, etc., and has rich teaching and consulting experience. A comprehensive analysis of brand marketing from the perspectives of brands, managers, consultants, etc.
Major foreign brand cases (the largest foreign search engine company, the world's largest coffee chain, the world's largest information technology company, and other international brands), decode the success story through case analysis, and improve your brand strategy strategy.
The full live lecture is paired with video textbook review, as well as one-on-one 90-minute instructor guidance to strengthen learning focus according to your needs, and open QA interaction and discussion sessions to instantly solve learning obstacles and explore topic details in depth. You can ask questions and interact during and after class to improve the quality and effect of learning.
Course students have rich backgrounds. Through offline gatherings, they can also gain connections with senior marketing executives and collide with different ideas through in-depth marketing exchanges.
I have taken external branding courses and found them unsatisfactory, broken and scattered.
Spending hundreds of thousands on an outside marketing company only gets a beautiful report.
It is also impossible to actually implement brand management
How to distinguish brand marketing from product marketing? What are the differences and connections between the two?
Are you very confident in your own products, but still unable to break through the bottleneck of brand marketing?
#new product launch strategy
#BrandRenovationStrategy
#brand co-branding authorization planning
#MarketTrends&ConsumerInsights
#Cross-department communication and business capabilities
#Multinational and cross-departmental project management
Master of Business Administration from National Sun Yat-sen University, majoring in strategy and brand marketing. He has served as brand/marketing manager for major well-known foreign companies such as Samsung, Johnson & Johnson, and NIVEA. He has more than ten years of experience in brand marketing. . Regardless of projects such as market share increase, brand transformation, brand establishment, revenue improvement and other projects, the company has achieved very outstanding results. He has extensive experience in corporate training, brand consulting, and MBA teaching, and is currently the marketing director of Hefeng Systems Co., Ltd.
In-house training and teaching experience:
• Show Chwan Health Care System Group - Formulating a successful brand strategy through ABC module
• MedicalTek Co., Ltd. - Formulating a successful brand strategy through ABC
• Chao Chi Property Management Consulting Co., Ltd - Personal marketing lessons/business exploration skills for business
• 995 Home Rental Management Services - Marketing that every person/department should know
• Johnson & Johnson - Digital marketing trends
• Nivea - Planning for brand co-branding
• Yang Ming Chiao Tung University MBA - Digital marketing in FMCG
• Department of Business Administration, National Chung Hsing University-Brand marketing and practice
#new product launch strategy
#BrandRenovationStrategy
#brand co-branding authorization planning
#MarketTrends&ConsumerInsights
#Cross-department communication and business capabilities
#Multinational and cross-departmental project management
Unilever Marketing Strategy Manager Abbott Assistant Product Manager
Brand Manager for Colgate Brand Manager for Nivea
Weekly after-class discussion + Q&A
Coursework includes 4C strategy, STP formulation of brand originals, value proposition and corporate goals, and brand strategy - price, channel, marketing, new products
Make projects in groups, hold weekly after-class discussions, and the lecturer personally provides project suggestions
Facebook groups and chat rooms for questions and online discussions at any time
If brand management is stagnant, we will take you through a real walk through brand positioning to create a blueprint for a successful brand.
Comprehensively absorb brand experience and implementation,
Implementing brand management in practice
No more wasting money on hiring a marketing company. Brand marketing should be in your hands!
For my background, which is either marketing or business school, or a research and development background from a medical school, it is a great course. It turns out that there is a big gap between the establishment and management of the brand and what I originally imagined. The content of this class is very practical and has great direction for my career planning. I am very happy to have attended this class!
Teacher Vicky is really Buddhist-minded. In addition to the exciting and rich class content, she also helps students answer their questions one-on-one outside of class. For every question asked by the students, the teacher really analyzes it carefully and in detail, so I can’t hide it. Privately share your past career experiences and learnings with students. Those who want to learn brand management and operation must not miss the class taught by Vicky. The CP value is really high, and you can learn more than studying for an EMBA!
.png)
Understand how to formulate strategies in foreign brand marketing. Strategy will be the most important part of brand marketing. At the same time, when running a business, strategies must be clearly defined and implemented in order to achieve good performance. This is not only required for execution in marketing, but also depends on the entire company's departments. It is also a valuable experience for individuals to get a closer understanding of the content and to practice an overall marketing strategy project exercise with classmates on an actual brand. Coupled with the constant suggestions and explanations given by the teacher during the class, as well as the sharing of different industries from other groups, the information absorbed is very valuable. Thank you to the teacher for participating in this course with everyone, I have learned a lot. !
.png)
To be honest, I have had contact with many lecturers who teach marketing in the past, and I can only say that they are really weak. Vicky’s class is so rich that I can’t describe it. The after-sales service and troubleshooting are really good, especially the ones in large-scale Foreign businessmen share their practical experience and instantly kill a bunch of people who just want to cut leeks! Really recommend!
.png)
5/3 - 6/14 | Every Wednesday 19:30 - 21:30
Online live courses
Zoom
After completing the brand marketing and positioning course behind foreign investors, we will issue a certificate of completion. The certificate can be placed on LinkedIn to prove your marketing abilities.
The weekly homework of this course is related to the project. You can work on the project while taking class and learn step by step.
If you really understand the content of this course, you can pay directly to register. If you have any questions, please feel free to add our official Line @870vpxyy.
You have to attend online classes or watch videos, pass the exam, and participate in the group presentation in the last week, so that you can get the certification.
Yes, if you choose to issue a unified editor when registering, we will provide an invoice within three working days after receiving the payment.
Refund regulations will be handled in accordance with Article 24 of the Cram School Establishment and Management Guidelines:
1. Students who apply for a refund before the actual start date of classes shall be refunded 90% of the total agreed fees for the current class start date. However, the 10% portion of the amount collected that exceeds NT$1,000 shall still be refunded.
2. If a student applies for a refund from the actual start date of the course but less than one-third of the full term or the total course hours, one-half of the total agreed-upon fee for the start of the current term shall be refunded.
3. If a student applies for a refund during a period that reaches more than one-third of the entire semester or the total course hours, the fees agreed upon for the start of the current period will not be refunded in full.
There are video files and course group discussions.
There is a teacher's exclusive line to accompany the teaching and ask questions at any time.
Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.
