12 weeks • Live Online Courses + Videos • Mentor Consulting Courses

Growth Marketing Bootcamp- Cohort 12

2023 April Latest Course

Including ChatGPT Course Content
Hands-on Real Digital Marketing Projects
Guidance from Industry Veteran Mentors
Utilize 15+ Marketing Technology Tools
Enrollment for this session is now closed. Pre-register to enhance your growth marketing skills!

本屆課程報名至6月6日止
12 weeks | 6/8 - 8/31 | Thursdays 19:30 - 22:30

Enrolment is closed - cohort 11 ongoing

Join Our List!

Enrolment is closed - cohort12 ongoing

Apply for next cohort!

As a marketer, have you encountered these difficulties?

Want to develop in digital marketing but hit a wall due to lack of experience

Overwhelmed by the many marketing tech tools and don't know where to start

Spending a lot on ads but not seeing results

Completed digital marketing projects but still don't know why they succeeded or failed

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Learn Growth Marketing in 12 Weeks,
Stay at the forefront of the industry

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Work on real digital marketing projects

Learning digital marketing is not just about attending lectures; it's about practical application! Directly operate real marketing projects and apply what you’ve learned.

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ChatGPT & 15+ Marketing Technology Tools Application

Covering various digital marketing tools, from concepts to operations to data analysis, so you won’t be afraid of multiple marketing channels.

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Build Marketing Funnels and Conduct A/B Testing with ChatGPT

Leverage marketing funnels and A/B testing to formulate logical strategies and effectively turn marketing exposure into customers.

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Mentor Guidance and Assistant Support

Digital marketing industry supervisors serve as project mentors, with post-class assistant time and a Facebook group to help with tool operation questions.

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Zero Digital Marketing Experience? No Problem!

Even if you’ve never been involved in digital marketing, you can easily keep up with the course, and the Facebook group is there to help solve your questions anytime.

Hands-On Experience, Produce Real Results

Digital marketing can't just be theory; you must put it into practice to truly utilize what you've learned. Prove your skills with tangible results.

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Who is this course suitable for?

person a

Marketers
Those who have only used 1-2 tools but want to learn multi-channel digital marketing comprehensively.Those who have been in marketing for many years but lack hands-on experience.

person a

Startup Founders & Entrepreneurs
Entrepreneurs looking to reduce conversion costs.Managers looking to optimize their company's marketing processes.

person a

Non-Marketers Looking to Change Careers, Those who find online articles insufficient and want systematic learning in growth marketing.People who want to gain practical experience and switch to marketing-related jobs.

Learn from Top Growth Marketers!

The instructors come from renowned multinational companies and startups like LINE, Pinkoi, Johnson & Johnson, Dable, and Swipe.

Vicky
Vicky
Senior brand manager
They have held roles such as Brand Managers and Digital Marketing Managers at brands like Samsung, Johnson & Johnson, NIVEA, and Abbott, excelling in brand strategy. They are experts in brand transformation, market and consumer trend analysis, and more.
Vicky
Rover Liao
Rover Liao
Ex-Pinkoi Digital Media Manager
Over 10 years of experience in digital advertising operations, independently managing ads on platforms like Yahoo Keyword Ads, Yahoo Native Ads, Google Ads, social media paid ads, and various ad networks. Handling advertising budgets exceeding hundreds of millions, with extensive hands-on experience.
Rover Liao
Hugo Chen
Hugo Chen
Ex-Integrated Marketing Director, Kdan Mobile #Google Ads
Former Director of Ad Integration and Optimization at Kdan Mobile, with years of experience in digital ads for LINE, Google, Facebook, and Yahoo, across industries such as e-commerce, finance, and gaming.
Hugo Chen
KM Tsao
KM Tsao
Co-Founder and COO, Swipe
5 years of experience at international internet startups, skilled in rapid growth strategy planning and analysis. Successfully increased daily active users and revenue by over 10x. Experienced in cross-cultural and remote communication with Japan and Korea teams, and established and led the Taiwan local team.
KM Tsao
Jess Wu
Jess Wu
Founder & Senior Consultant at JCXO
Former senior executive at well-known Taiwanese listed companies and American companies, responsible for digital marketing technology and cross-border e-commerce strategy. Strategic presence in Taiwan, China, Southeast Asia, the U.S., and Europe
Jess Wu
Ruth
Ruth
ex-Product Manager & UX Lead, EventX
Over 6 years of experience in product development, 4 years in UI/UX, 1.5 years in entrepreneurship, and 2 years in marketing. Helped a gaming company achieve the highest monthly revenue of "100 million RMB" and used Google Optimize to improve ad conversion rates for a Hong Kong startup, EventX, achieving 300% revenue growth during the first half of 2020 amidst the pandemic.
Ruth
Runny Chen
Runny Chen
Founder and Design Director of Eureka Media
Co-founder and Design Director, Canva Pro Champion (Official Ambassador). Currently a part-time lecturer at Chihlee University of Technology and a former part-time lecturer at Taipei City University of Science and Technology, specializing in social media copywriting and product photography. Also a long-term partner lecturer at TeSA (Taiwan eCommerce and Startup Association).
Runny Chen
Hester Yang
Hester Yang
Business Development Manager, Dable
Hybrid of product, agency, and digital media expertise, eager to share knowledge through experience and look forward to exploring the marketing world together with everyone
Hester Yang
Johnny Shang
Johnny Shang
Hahow Creator Operations Manager
With 8 years in the marketing industry, she has experience across digital, TV, word-of-mouth, and outdoor media execution. Specializes in finding the right problems through strategic analysis and producing actionable plan.
Johnny Shang
Tina Lin
Tina Lin
Former Advertising Department Chief at Taipei Digital Group
Official Facebook Blueprint certified expert. He used to be the head of the FB&IG department of a well-known advertising agency. He has served hundreds of clients so far and has practical advertising experience of approximately hundreds of millions of Taiwan dollars
Tina Lin
trainers images
KM Tsao
Co-Founder and COO, Swipe
KM Tsao
5 years of experience at international internet startups, skilled in rapid growth strategy planning and analysis. Successfully increased daily active users and revenue by over 10x. Experienced in cross-cultural and remote communication with Japan and Korea teams, and established and led the Taiwan local team.
trainers images
Rover Liao
Ex-Pinkoi Digital Media Manager
Rover Liao
Over 10 years of experience in digital advertising operations, independently managing ads on platforms like Yahoo Keyword Ads, Yahoo Native Ads, Google Ads, social media paid ads, and various ad networks. Handling advertising budgets exceeding hundreds of millions, with extensive hands-on experience.
trainers images
Vicky
Senior brand manager
Vicky
They have held roles such as Brand Managers and Digital Marketing Managers at brands like Samsung, Johnson & Johnson, NIVEA, and Abbott, excelling in brand strategy. They are experts in brand transformation, market and consumer trend analysis, and more.
trainers images
Hugo Chen
Ex-Integrated Marketing Director, Kdan Mobile #Google Ads
Former Director of Ad Integration and Optimization at Kdan Mobile, with years of experience in digital ads for LINE, Google, Facebook, and Yahoo, across industries such as e-commerce, finance, and gaming.
Hugo Chen
trainers images
Jess Wu
Founder & Senior Consultant at JCXO
Former senior executive at well-known Taiwanese listed companies and American companies, responsible for digital marketing technology and cross-border e-commerce strategy. Strategic presence in Taiwan, China, Southeast Asia, the U.S., and Europe
Jess Wu
trainers images
Ruth
ex-Product Manager & UX Lead, EventX
Over 6 years of experience in product development, 4 years in UI/UX, 1.5 years in entrepreneurship, and 2 years in marketing. Helped a gaming company achieve the highest monthly revenue of "100 million RMB" and used Google Optimize to improve ad conversion rates for a Hong Kong startup, EventX, achieving 300% revenue growth during the first half of 2020 amidst the pandemic.
Ruth
trainers images
Runny Chen
Founder and Design Director of Eureka Media
Co-founder and Design Director, Canva Pro Champion (Official Ambassador). Currently a part-time lecturer at Chihlee University of Technology and a former part-time lecturer at Taipei City University of Science and Technology, specializing in social media copywriting and product photography. Also a long-term partner lecturer at TeSA (Taiwan eCommerce and Startup Association).
Runny Chen
trainers images
Hester Yang
Business Development Manager, Dable
Hybrid of product, agency, and digital media expertise, eager to share knowledge through experience and look forward to exploring the marketing world together with everyone
Hester Yang
trainers images
Johnny Shang
Hahow Creator Operations Manager
With 8 years in the marketing industry, she has experience across digital, TV, word-of-mouth, and outdoor media execution. Specializes in finding the right problems through strategic analysis and producing actionable plan.
Johnny Shang
trainers images
Tina Lin
Former Advertising Department Chief at Taipei Digital Group
Official Facebook Blueprint certified expert. He used to be the head of the FB&IG department of a well-known advertising agency. He has served hundreds of clients so far and has practical advertising experience of approximately hundreds of millions of Taiwan dollars
Tina Lin
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Pre-register

Course Content Themes

Module 1

Growth Marketing Methodology & Funnel Strategy Development

Live Courses

  • Event Setup and Installation

Video Tutorials

  • TA Design: Putting Yourself in Their Shoes
Module 2
Starting with the End in Mind, Capture Customer Needs with Landing Pages

Live Courses

    • Landing Page Strategy
    • Partner Interviews

Video Tutorials

  • Landingi Operation Tutorial
Module 3
Advertising Design & Brand Strategy Course

Live Courses

    • Social Media Visual Design Concepts
    •  Brand Positioning and Marketing Strategy

Video Tutorials

    • Canva Tutorial
    • Hotjar Basic Tutorial
Module 4
Google Ads Strategy & Case Studies & Mentor Consultation Course

Live Courses

  • Google Ads Strategies, Techniques, and Case Studies
  • Mentor Consultation: Landing Page, Funnel Strategy

Video Tutorials

    • Google Ads Operation Tutorial
    • Google Optimize Web Magic
Module 5

How to Achieve Over 5x ROAS with Facebook Ads

Live Courses

  • Facebook Ads Mindset and Case Studies
    • Native Advertising Strategies and Case Studies

Video Tutorials

  • Facebook Ads Operation Tutorial
  • Dable Operation Tutorial
Module 6
Mentor Consultation Course

Live Courses

    • Mentor Consultation: Content Planning, Copywriting Direction, Material/Copywriting Setup

Video Tutorials

    • Integrated Marketing Strategy
Module 7
How to Achieve 10x User Growth through Organic Traffic

Live Courses

    • SEO Keyword Strategy
Module 8
GA4 Strategy, Data Interpretation & QA

Live Courses

    • GA4 Operation Tutorial

      Video Tutorials

        • Mentor Consultation Course
      Module 9
      Mentor Consultation Course

      Live Courses

        • Mentor Consultation: Marketing Optimization Suggestions

      Video Tutorials

        • Chatbot Applications
      Module 10
      Mentor Consultation Course

      Live Courses

        • Mentor Consultation: Project Wrap-up Check

        Video Tutorials

          • Email Marketing (EDM) & MailerLite Features Introduction
        Module 11
        Exam

        Live Courses

        • Exam

        Video Tutorials

          • LINE Official Account & Advertising Platform Introduction

        Module 12
        Demo Day - Final Presentation Day

        Live Courses

          • Project Group Final Presentation

        Video Tutorials

          • Shopline Tutorial Videos
          Module 1
          Growth Marketing Methodology & Funnel Strategy Development

          Live Courses

          • Marketing Funnel Strategy

          Video Tutorials

          • Use ChatGPT to build a marketing funnel
          Module 2
          Begin with the end in mind, use the landing page to capture customer needs

          Live Courses

          • Landing Page Strategy
          • Partner Interviews

          Video Tutorials

          • Landing Operation Tutorial
          Module 3
          Advertising Design & Brand Strategy Course

          Live Courses

          • Social Media Visual Design Concepts
          • Brand Positioning and Marketing Strategy

          Video Tutorials

          • Canva Tutorial
          • Hotjar Basic Tutorial
          Module 4
          Google Ads Strategy & Case Studies & Mentor Consultation Course

          Live Courses

          • Google Ads Strategies, Techniques, and Case Studies
          • Mentor Consultation: Landing Page, Funnel Strategy

          Video Tutorials

          • Google Ads Operation Tutorial
          • Google Optimize Web Magic
          • Use ChatGPT to Write Google Ad Cop
          Module 5
          How to Achieve Over 5x ROAS with Facebook Ads

          Live Courses

          • Facebook Ads Mindset and Case Studies
          • Native Advertising Strategies and Case Studies

          Video Tutorials

          • Facebook Ads Operation Tutorial
          • Dable Operation Tutorial
          • Use ChatGPT to Write Google Ad Copy
          Module 6
          Mentor Consultation Course

          Live Courses

          • Mentor Consultation: Planning content, copy direction, and setting up materials/copy

          Video Tutorials

          • Integrated Marketing Strategy
          Module 7
          How to Achieve 10x User Growth with Organic Traffic

          Live Courses

          • SEO Keyword Strategy
          Module 8
          GA4 Analysis Report Guide

          Live Courses

          • GA4 Strategy and Data Interpretation + QA

          Video Tutorials

          • GA4 Operation Tutorial
          Module 9
          Mentor Consultation Course

          Live Courses

          • Mentor Consultation: Marketing Optimization Suggestions

          Video Tutorials

          • Chatbot Applications
          Module 10
          Mentor Consultation Course

          Live Courses

          • Mentor Consultation: Project Wrap-up Check

            Video Tutorials

            • Email Marketing (EDM) & MailerLite Features Introduction
            Module 12
            Exam

            Live Courses

            • Exam

            Video Tutorials

            • LINE Official Account & Advertising Platform Introduction
            Module 12
            Demo Day Results Presentation

            Live Courses

            • Project Group Final Presentation

            Video Tutorials

            • Shopline Tutorial Videos
            Get the course schedule

            Networking Beyond Classes!

            Annual Marketing Networking Event

            GMA will host an annual marketing forum, inviting experts and alumni to participate. Current students and alumni enjoy special discounted rates.

            GMA Alumni Benefits

            GMA has trained over 500+ marketers in Taiwan. As a GMA alumnus, you can connect with peers across many companies and engage in ongoing discussions in the exclusive alumni group. Alumni enjoy course discounts, early bird offers for new courses, free seminars, and discounts on marketing tools.

            High Praise from Graduates in Hong Kong & Taiwan!

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            "The three-month course plan is systematic and solid. My marketing skills, both hard and soft, have greatly improved. Not only have I mastered tools, but my mindset has also changed, making work smoother!"

            Ronald GMA
            Cindy
            Marketing Specialist, Consulting Industry
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            "I had no idea about CPC or CPM before. With the teacher's guidance, I realized my previous marketing costs were too high. I learned how to interpret and optimize data."

            Kathy GMA
            Calvin
            J-WELL, Founder
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            "I learned growth hacking mindset and practical skills, such as key marketing funnels, significantly increasing my value in the digital field."

            Jen GMA
            Desmond
            Associate Director, Sun Hung Kai Properties
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            "Learning about new knowledge like marketing funnels and optimization techniques has greatly increased my workplace value."

            Joy GMA
            Kinni
            Marketing Specialist, Net-a-Porter
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            "Hands-on marketing activities and advertising are the biggest takeaways for me! It's been highly useful in my workplace as well!"

            Desmond GMA
            Fion
            Digital Marketing Manager, Swire Properties
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            "After the bootcamp, I can grasp the latest trends in digital marketing, something I couldn't learn from in-house marketing."

            Kinni GMA
            Rachel
            Marketing Specialist, Banking Industry
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            "I learned various growth marketing knowledge and skills, and the best part is that I can immediately apply what I learned to group projects!"

            Fion GMA
            William
            Author and Administrator, 《爆 Like》
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            "As a student with no marketing experience, being able to plan and execute marketing activities for companies in the boot camp was a rare and valuable experience."

            Rachel GMA
            Billie
            Senior Product Manager, Agorize
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            "I learned how to design a homepage, analyze GA, and optimize performance. The hands-on experience will definitely help grow my career!"

            William GMA
            Grace
            Co-Founder, Smiling Baby Limited
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            "The solid course content, such as SEM, marketing funnel concepts, re-defining the audience, and designing a homepage, was full of value from the first lesson. It took my marketing skills to another level!"

            Billie GMA
            Yuki
            Founder and Consultant, The Kirsche Studio

            Diverse Teaching Methods to Maximize Growth

            Hands-onReal Marketing Projects

            Not just listening, but applying what you've learned! Directly handle business projects and accumulate real experience.

            4 Mentor Consultation Sessions

            Each group is assigned a senior industry professional as a mentor, ensuring direction and success in handling real projects.

            11 Live Classes

            Regular live classes keep you on track and foster good learning habits. Live interactions with the instructor and classmates make learning more efficient.

            14 Video Tutorials

            Supplementary video tutorials on various marketing tools, allowing for review anytime.

            1 Marketing Networking Event

            Free entry to the marketing networking event to exchange ideas and build connections with industry professionals.

            Enroll Now

            Outstanding Project Results Brought Significant Growth to Businesses

            Our Students Come From...

            Two Course Options for Flexible Learning

            Courses and Projects

            Online Video + 12-week Project & Course Group

            FB Discussion Group

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            Online Q&A Area

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            Project Mentor

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            Teaching Assistant Support

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            Marketing Project Execution

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            Final Report Preparation

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            Who is this for?

            1. Those who want hands-on experience
            2.Those who want results to enhance their resume
            3.Those who can devote significant time to practice

            1.Busy professionals who cannot invest significant time in practice
            2.Those who want to learn marketing knowledge without project pressure

            Online video + 13 weeks | Refer to the following courses and projects

            FB Discussion Group

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            Online Q&A Area

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            Consulting class participation

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            Assistant Time

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            Homework

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            Marketing Project Execution

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            Project Mentor

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            Final Report Preparation

            yes checked icon

            Who is this for?

            1. Those who want hands-on experience
            2. Those who want results to enhance their resume
            3. Those who can devote significant time to practice
            Online video + 13 weeks | Refer to the following courses and projects

            FB Discussion Group

            yes checked icon

            Online Q&A Area

            yes checked icon

            Consulting class participation

            yes checked icon

            Assistant Time

            yes checked icon

            Homework

            no checked icon

            Marketing Project Execution

            no checked icon

            Project Mentor

            no checked icon

            Final Report Preparation

            no checked icon

            Who is this for?

            1. Busy professionals who cannot invest significant time in practice
            2. Those who want to learn marketing knowledge without project pressure

            Final Presentation & Student Feedback

            10-Cohort Growth Marketing Bootcamp Final Presentation: Project Group - Dent&Co

            Mika usually assists her friends in marketing their own brands, so she came to GMA to increase her marketing capabilities.

            Founder of Clothing E-Commerce - Calvin Faced many difficulties in online marketing and joined the Growth Marketing Bootcamp.

            Cindy was originally a sales representative but signed up for GMA's course to learn marketing knowledge. After completing the course, she successfully transitioned to a marketing role within her company.

            Registration Information

            2023 Latest AI-Powered Growth Marketing Course

            Our Services

              • If you miss a class, you can watch the course videos and PPTs at any time to catch up.
              • GMA Learning Community to solve your challenges.
              • Refund Guarantee: Refund policy will be handled according to the provisions of the Supplementary Education Act.

            Additional Resources You Will Receive

              • Lifetime access to course videos with periodic updates
              • Completion certificate that can be added to LinkedIn to showcase your marketing skills
              • Portfolio of practical work to demonstrate real achievements to employers
              • GMA alumni community to connect with marketers from companies like Chanel, Microsoft, Pepsi, and more
            $34,999
            Original Price:HKD$ 13,800
            Original Price: $34,900
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            6/08 - 8/31 | Every Thursday 1930-2230

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            11 live lessons + 14 video tutorials + 4 Mentor consultation sessions 

            *The course will have a break due to the Dragon Boat Festival. There will be no class on June 22nd.

            Discover more offers!

            Group of two, per person:
            $32,999 !
            Students & NGOs, per person:
            $31,999 !
            ori price:HKD$ 13,800
            Original Price: $28,900
            $28,999
            date icon

            6/08 - 08/31 | Every Thursday 1930-2230

            class icon

            11 live lessons + 14 video tutorials + 4 Mentor consultation sessions

            *The course will have a break due to the Dragon Boat Festival. There will be no class on June 22nd.

            Explore more offers!

            Group of two per person:
            $26,999 !
            Students and NGOs per person:
            $25,999 !

            We Assure You

            1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
            2. PPT & recordings of each session for lifetime review if you miss any class.
            3. A learning community to help you when you're stuck

            What else you will get outside the lesson

            1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
            2. Life-long access to all the class materials with updates
            3. Graduation certificate to showcase on LinkedIn
            4. An industry-ready portfolio to impress potential employer.

            Completion Certificate

            A digital certificate can be added to LinkedIn to prove your marketing skills.

            *Certificate eligibility will be based on the course announcement standards

            GMA e-certificate

            F.A.Q

            I have 0 experience in digital marketing and I have no idea what ROAS or conversation rate mean. Can I still apply?

            Of course you can! Some of our alumni don’t come from a digital marketing background but still made successful career changes after completing the bootcamp. Do keep in mind that you will have to put in more effort than others and embrace the heavy use of martech tools once you finish the project, you will have a marketing portfolio to demonstrate your skill to potential employers! If you are determined and willing to work hard, you are ready to join! 

            I am an experienced marketer. What can I learn from the Bootcamp?

            Our bootcamp covers multi-channels marketing and hands-on practice, taking experienced marketers’ career growth to the next level. If you’re only familiar with 1-2 martech tools, you will gain comprehensive knowledge of the full marketing funnel to further advance your career. If you happen to be a marketing manager who lacks first-hand experience using martech tools, the massive hands-on practice in our bootcamp will help you better manage your team or digital marketing agency to achieve better results.

            I have no experience in running marketing projects, will I be able to do a good job?

            Unlike conventional marketing courses, you and your teammates will have the rare opportunity to receive guidance from a seasoned growth marketing mentor. Your mentor will offer consultation time to help you execute and optimize your project. 

            The bootcamp doesn’t seem easy. What if I have difficulty understanding?

            We offer an exclusive Facebook group for students to raise questions. Our experienced trainers & teaching assistants will help answer your questions and ensure you can keep up with the class.

            What does the price include?

            The price includes 7 onsite or online classes (depending on which course type you choose), 5 online mentoring sessions,  1-year access to learning materials & a project spend of HKD$2,800 per team. Be ready to get your hands dirty!

            Why do I have to book a call with a consultant first? Can’t I just enroll?

            Yes, you can enroll the course from our registration list if you are interested. For the book a call option, we wish to know more about you and ensure your expectation for the bootcamp! Our 12-week bootcamp offers not only heavy loaded courses, but also execution of a real-world project. We wish the call can ensure you are fully aware of the time and effort you will be dedicating for the following months. If you are a marketer with experience, this call is to help you assess how much our curriculum overlaps with your current knowledge. Once we ensure the bootcamp is in your best interest, we will assist you with the enrollment process.

            Can I cancel the enrollment & ask for a refund after the bootcamp starts?

            If you believe this bootcamp is not what you need, please make a request by the end of the 3rd class for us to give you a 50% unconditional refund. Do note that you must complete the first 3 lessons and finish all the assignments to be eligible. 

            Can I take personal leave during the bootcamp?

            We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

            What languages will be used in class?

            Classes will be conducted in Cantonese while slides and materials will be in English.

            Terms & Conditions


            For detailed terms & conditions, please refer to the curriculum

            Did we miss your question? Drop us a line and we will get back within 24 hours.