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Growth is one of the hottest buzzword among the startup and even the marketing world. Growth Hacker (or Growth Marketer, some prefer) is still a very new concept, especially in Asian world. The term “Growth Hacking” has barely existed for 7 years, coined by Sean Ellis. Andrew Chen defined growth hackers as “a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”
New Hybrid – Growth Marketer
The difference between traditional marketers and growth hackers is that traditional marketers are good at defining an overall marketing strategy of physical products. While the growth hackers adopt tactics and strategies focusing on one thing only: growth. From product design, distribution to promotion, all tactics that growth hackers use are dedicated to user growth in digital products.
The term ‘Hackers’ may scared the traditional marketers out. However this doesn’t mean marketers who can’t code cannot grow a product with the “growth hacker” mindset.
Luckily, there are a great deal of tools that help marketers with a technical-mind build and test their product with minimal coding. By mastering different tools, you can still be a “Growth Marketer” ( without hacking ;D ).
Here is the epic list of must-use growth marketing tools for non-coders:
Onsite Marketing Tools
1. SUMO
Build popups forms on SUMO
SUMO allows you to build popup forms and push notifications in a flexible way. So that you can send eye-catching messages to website visitors. Great for email-list-building and call-to-actions.
- Select from over 30 templates to fit your website design
- Set up rules to target your visitors based on their behaviours
- Connect to other email services
Non-coder friendly: ★★★★☆
Price: FREE basic plan, Paid features from $29 to $119 per month
2. HelloBar
Grow your conversions by putting an eye-catching animated bar on your website. You can test out different CTA (call-to-action) text and designs with built-in A/B test functionality. Choose from templates designed for sales, contact conversion, mailing list or social likes.
- Easy-to-implement A/B tests
- Beautiful templates for different goals
- Connect to 15 other email services, e.g. MailChimp.
Non-coder friendly: ★★★★★
Price: FREE basic plan, Paid features from $149 to $999 per year
3. Zotabox
Zotabox offers a complete toolset for onsite marketing
Zotabox is a toolbox that includes all the widgets you need for onsite marketing. Implement promo bar, contact form, social button, notification box and more widgets to your website to boost the conversions.
- 15 free tools
- Track events with Google Analytics and Facebook Pixel
- Flexible display rules
Non-coder friendly: ★★★★★
Price: FREE basic plan, Paid features from $9.99 to $49.99 per month
Campaign Builders
4. Viral Loops
Viral Loops helps you add the virality elements to your campaign easily. Let your customers promote for you by rewarding their referrals with giveaways. Create gamified experiences by leaderboards, milestones and competitions to boost your launch.
- Painless integration with popular marketplaces app. E.g. WooCommerce, Squarespace and Shopify
- Super simple setup for such an efficient and scalable campaign
- Detailed analytics of campaigns and participants
Non-coder friendly: ★★★★☆
Price: 14-days Trial, From $49 to $259 per month
5. LANDINGI
Visual editor for landing pages
You need a simple landing page for your digital campaign to get conversions. But you don’t have budget to hire a designer and a programmer. LANGINGI helps you build gorgeous page with an easy-to-use drag-and-drop visual editor. All landing pages are fully responsive and mobile ready.
- A/B Testing
- Build from templates and from scratch
- Create forms to collect data
- Drag-and-drop interface
Non-coder friendly: ★★★★★
Price: 14-days Trial, From $29 to $185 per month
Market Research
6. Google Optimize
Google Optimize provides you an easy tool to optimize the user experience of your website. You can create variations in A/B, multivariate, or redirect tests without a single line of code. Gain insight and quickly determine the impact on customer behavior.
- Effortless Set-up
- Integration with Google Analytics
Non-coder friendly: ★★★☆☆
Price: FREE
7. Typeform
Sell stuff directly on humanized form
Build humanized forms to collect online surveys. Ask questions in an interactive way.
- Stunning visuals for great user experience
- Gain insights with integrated analytic tools
- Sell things directly on the form
Non-coder friendly: ★★★★★
Price: FREE basic plan, Paid features from $30 to $59 per month
Email Marketing
8. Mailchimp
Mailchimp is the most popular email marketing tool. They have recently launched a huge set of growth automation tools.
- Track email campaigns and automatically optimize
- Send emails based on website visitor behaviour
- EDM templates and builder
Non-coder friendly: ★★★★★
Price: FREE basic plan, Paid features from $10 to $199 per month
Marketing Automation
9. Zapier
Link webapps together and automate routine tasks
Zapier is the magic glue that links the webapps you use everyday together. It covers over 750 apps from Gmail, Google Suites, WooCommerce, Slack, all social media, and many interesting apps. Zapier helps you automate the data flow between the apps. For example, turning every email from your boss to Slack notifications, automatically share your latest blog post to Twitter, capture Facebook Lead Ads to your newsletter list in MailChimp. Advanced users can use their webhooks and APIs to connect even more services.
- Automate workflows by setting ‘Triggers’ and ‘Actions’
- Support more than 750 webapps
- Simple point and click setup
Non-coder friendly: ★★★★★
Price: FREE basic plan, Paid features from $20 to $250 per month
10. Facebook Pixel
Wonder if a Facebook ad works at the conversion level? Facebook Pixel tracks every action of your visitors and helps you better attribute the ads put on Facebook. You can also remarket to everyone who visits your site, or just to people who visit specific pages or take specific actions.
- Integration with popular eCommerce platforms
- Optimize ads spending by conversion tracking
- Remarket to visitors based on behaviours
- Create “Lookalike audience” to explore new audiences
Non-coder friendly: ★★★☆☆
Price: FREE
11. AdEspresso
Optimize Facebook and Instagram ads by testing variants
AdEspresso is an ads optimizing tool for Facebook and Instagram. Forget the hassles of managing multiple ads set on Adverts Manager / Power Editor. The super toolset provided by AdEspresso helps you test out different media, copies, to different audience group and on different placement. All you need to do is input the parameters you wish to test, the tools will populate all campaigns for you. You can then look at the analytics and optimize the ads spending.
- Powerful replacement of the Facebook “Adverts Manager” and “Power Editor”
- Automatic Ad optimization
- Painless experiments with ads variants
Non-coder friendly: ★★★★★
Price: 14-days Trial, From $49 to $499 per month
More to Come
Here you are, the list of our favourite tools to grow your business without code. If you have other recommendations, tell us in the comments.
In the next part of this series, I will show you the complete roadmap of when to use which tools when launching a business.
[Author: Fung]