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Our speaker, Philip Chau will share his proven framework which he used to create strategic plan when he headed up the digital & marketing department of Blue HK, the 1st digital life insurer (JV of Tencent), to generate 100 millions online impressions
他目前在鷹君的經驗，推動集團房地產、酒店、購物中心等領域的數位和行銷轉型。
我們還將推出為期 5 週的「成長駭客與數位行銷 - 從執行到管理」課程，您不僅將學習最完整的成長駭客計劃，還將站在 CMO 的肩膀上學習結構化且可操作的方法制定策略並制定可行的計劃。
Philip 是數位和行銷領導者，在 MarTech、績效行銷和行銷創新領域擁有 15 年以上的經驗，在企業、代理商和新創公司方面擁有全球經驗。
He is the Director of Strategic Marketing at Great Eagle Holdings, leading the marketing strategy of the group’s real estate, co-working spaces, hotels, malls and F&B biz. Before that, Philip headed up the digital marketing dept. of Aviva HK, and also the founding team to launch the 1st digital life insurer, Blue in HK which is a JV of Tencent. He oversaw the acquisition, digital journey, analytics etc, generated 300M+ impressions & 100K quotations & won multiple top tier marketing awards beating the largest insurers.
He was the owner of the engagement with MRM/McCann ’s largest client, Google’s global marketing team to lead the Digital Lead Generation, & Campaign Management etc in 20+ countries. He is also the Co-Founder & Head of Marketing of Furrenz Pet Sitters to bootstrap it from 2 ppl to a team of 20 that achieved 6 months break-even.
✔ 如果您是經驗豐富的行銷人員，擁有3至5年以上經驗，希望晉升為高階管理層，非常歡迎您加入
✔ Marketers with 3 to 5+ years experience, who have completed the GMA BootCamp. MBAs with 3 to 5+ years experience, wanting to shape the business & marketing
✔ 具備代理商背景、經驗豐富的行銷人員，希望轉到公司內部環境。擁有先進技術、想要快速提升並產生影響力的行銷人員
✦ 不再苦苦制定富有洞察力的成長策略和業務主張，學習 CMO 思維方式，從執行升級到管理。
✦ Enjoy a sneak preview of what’s coming in our 5 Week “Growth Hacking & Digital Marketing - from execution to management” course. You will learn the cases & projects shared by our very experienced digital and marketing strategy authority, Philip Chau, with his 15-years experience from corporate, agency and start up.
✦ 也歡迎您提交問題並與網路研討會的演講者進行公開討論。
填寫下面的表格，我們將向您發送網路研討會連結。您可以現場觀看會議，也可以在有空的時候觀看！
Growth Marketer Academy是亞洲第一所成長行銷學校。我們的足跡遍佈 5 個城市（香港、台灣、馬尼拉、新加坡、雅加達），並為 1000 多名行銷人員提供了可行的策略。
