Airbnb 的在地化經驗

與 Airbnb 亞太區前產品在地化經理 Julian 一起學習在地化

立即免費加入!
Airbnb 的在地化經驗
日期圖示
日期:
2020 年 3 月 26 日
時間圖示
時間:
晚上 8:00(格林尼治標準時間+8)

我會學到什麼

現實世界項目圖標
為什麼在地化對成長很重要

As many startups and corporations struggle to provide a better localized experience given the challenges of Internalization and Globalization, the right mindset to have on localization has never been more crucial.

Martech 工具圖標
為什麼翻譯比你想像的困難得多

Julian 為這種日益重要的能力提供了實用且全面的指南

ab 測試圖標
8 considerations and approaches to good localization

展示新創公司和企業如何在面臨國際化和全球化挑戰的情況下努力提供更好的在地化體驗的範例

立即免費加入!

網路研討會議程

Airbnb 的在地化經驗

認識我們的演講者

Julian Leung

Julian Leung

Airbnb 亞太區前產品在地化經理

Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, specializes in international expansion and localization with 7+ years of experience in digital product management. He is one of the earliest employees and first-ever Product Manager hired for Airbnb, WeWork, and GOAT in APAC.

During his close to 4-year tenure at Airbnb, Julian initiated and implemented comprehensive localization strategies for growth. Some of his notable achievements include optimizing translation and localization workflows, improving and designing new features to the translation tool, performing market research, redesigning landing pages and adopting local solutions for users in China. He managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.


立即免費加入!

先決條件

誰該加入?

✔ 對於內容在地化專家、國際新創公司和企業的行銷人員、尋求海外擴張的創辦人以及任何對產品在地化感興趣的人來說,本次網路研討會是必不可少的觀看機會。

✔ Marketers who wants to understand why localized contents and approaches are essential to growth, and come away with actionable tactics that'll show you how to grow your business with localization. 

✔ 試圖深入了解產品在地化常見困境以了解國外市場的外國人

我將如何受益?

✦ As many startups and corporations struggle to provide a better localized experience given the challenges of Internalization and Globalization, the right mindset to have on localization has never been more crucial.

✦ Whether you’re a marketing specialist, manager or founder looking to establish more effective localization for your product, seeking to learn the best practice in translation workflow, this webinar provides a practical and comprehensive guide to this increasingly critical capability.

✦ 網路研討會將內容豐富且鼓舞人心,將留出時間回答許多問題,並將提供可供借鑒和應用的可操作的見解。

免費註冊!

填寫下面的表格,我們將向您發送網路研討會連結。您可以現場觀看會議,也可以在有空的時候觀看!

網路研討會預覽圖像